10 Woocommerce SEO tips on WordPress

10 bonnes pratiques SEO pour votre boutique en ligne

1. Your online store must have an SSL certificate for the HTTPS protocol

This is the padlock (visual rendering) found in the URL bar. This signal is known to Internet users and a guarantee of their confidence in your site concerning the protection of their data.

The purpose of the SSL certificate is to encrypt data in order to secure banking transactions, login information, etc. This certificate activates the HTTPS protocol which makes it possible to secure the connection between the server (which hosts your site) and the browser used by the Internet user.

2. Your website must be mobile-friendly

Under WordPress, the site includes a theme which defines, among other things, the layout and the graphic aspect of the site. This theme must be mobile compatible, we then speak of a “responsive” theme, which adapts to the size of the screen on which it is displayed. The theme must know how to arrange the content of the pages so that it is readable on a smartphone screen.

You can check this point in the documentation of the theme you have chosen or before buying or downloading it. If your current theme is not “responsive”, we strongly advise you to change it. Even if the graphic rendering of the site could please you, a “mobile-friendly” theme is essential for natural referencing (SEO). Indeed, search engines, especially Google, take into account the ability of a site to display correctly on mobile. Search engines go even further by sending crawlers dedicated to mobile display only. If your site does not display correctly, the whole indexing will be impacted. It is therefore preferable to choose a responsive theme from the start. If you have a website that displays a different version (content included) for the mobile format, this is not recommended for SEO. The text content must be identical between the desktop version (computer) and the mobile version.

3. Your e-commerce site should not take too long to load

The technical performance of a site is one of the criteria taken into account by search engine algorithms. The loading time of your site, for example, is a doubly important criterion, as much for the indexing robots as for your visitors. A site that is slow to display means visitors who leave and therefore, potentially, less turnover. Google’s free PageSpeedInsight (https://pagespeed.web.dev/) tool allows you to submit your site to performance tests and target areas for improvement. We recommend performing these tests after major updates and on a regular basis.

Some WordPress plugins exist to improve the technical performance of your site, however using them in excess will, on the contrary, slow down your site. All of these plugins represent additional code for the browser to read when loading pages. There is a fine balance between the use of plugins and the overall technical performance of your online store.

>4. Write your Title tags (title of your pages) using your main keywords

Title tags are very important text elements in SEO. It is the tag that is displayed in the tab of a web page opened in a browser or the text of the link present in the results pages of search engines.

Here is the code that must be present in each of your pages, in the tag:

10 Woocommerce SEO tips on Wordpress

The WordPress CMS offers to fill in the field dedicated to the Title tag as soon as the page is created. This is the first field to fill in. It is also this field that will automatically create the URL of the page. It must be filled carefully and SEO optimized. That is to say, this tag must contain the targeted keyword for this page and must clearly explain what the visitor will be able to find on this page. It must be 60 characters maximum. Your Title tag must also be able to encourage the user to click on your link in the search results (SERP) because this tag will make him understand that it is on your site that he will find his answer.

10 Woocommerce SEO tips on Wordpress

If you are not sure of your keyword (if it is searched for, if it is the one that Internet users type in a search bar and not a more efficient variant), we advise you to do a search volume comparison via your Google Ads account (> Keyword Planner Tool). The latter will be able to give you the volume of monthly searches for each keyword. The results are sometimes surprising. The keyword you had in mind will not necessarily be the most relevant. The highest search volume should allow you to make a choice. This same Google tool offers you keywords related to your theme, which will allow you to enrich your text on the page. We are then talking about the semantic richness of the content (a criterion that is also important for Google)

5. Offer clean and simple URLs

URLs are of no particular importance to crawlers. However, they should not be too long and should be understood by humans (keywords, depth). When reading a URL, the visitor must be able to understand the path to reach it (if the page is deeper in the site or know where it is located in the site).

Placing keywords in URLs has little impact on search engine rankings currently. If your keyword is important to the visitor, specify it in the URL. As a general rule, crawlers expect consistency between the URL and its content.

Beyond the Internet user, clean and simple URLs are also easier to manage for you, just by reading them you know what URL it is.

WARNING: If you decide to rewrite your URLs, don’t forget to make 301 redirects between the old URL and the new URL! If you do not specify these redirects, the search results will continue to offer Internet users the old URL, and will generate 404 errors (page that no longer exists). This is bad for Internet users who will be frustrated and also bad for the indexing of your pages in search engines.

6. Respect the structure in your pages

The text content of your pages should be hierarchical and structured like a writer for a news article. Content should have titles and subtitles. These titles are symbolized by tags



, is in the source code of the page. All of these tags are called the structure.

The rules of drafting according to the structure are as follows:

  • There is only one

    per page

  • s can contain multiple


  • s can contain multiple

    s, etc. (Up to


According to the following sample visual model:

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