Business Digital Marketing 2020 Market Share of Search Engines in France, World

2020 Market Share of Search Engines in France, World

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If Google has a large dominant position in France, what about its real market share in 2020? Are the new alternative search engines able to find a place in the face of the historical juggernaut? In this article, we offer you a small overview of the current state of the market in France and then in some countries of the world where Google is being battered.

When considering international development, it is very important to consult search engine market shares in the target country to know which SEO strategy to adopt as a priority (the search engine positioning factors, although often similar, are never exactly the same). Here we will present the market share of search engines in France then those of a few markets where Google is either challenged or outstripped.

Read also : Market share of web browsers in 2019 (France and worldwide): where are we?

Table of Contents

Search engine market shares in 2020: where are we in France?

Overview of search engine market shares in France in March 2020

Compared to 2019, in March 2020, Google lost some market share but still remains the undisputed leader, capturing nearly 92% of searches carried out by French Internet users. Bing and the eco-responsible search engine Ecosia are the two main winners this year with an interesting increase in their market share. Ecosia has this year entered the top 6 most used search engines in France with now 1.23% market share. Qwant, the French search engine which presents itself as an alternative to Google more respectful of the personal data of Internet users, has meanwhile seen its market share stagnate compared to the previous year (0.78% vs 0.74%) .

Market share of search engines in France in 2019:

France 2019 search engine market share
The market share of search engines in France in July 2019

In France, in July 2019, Google continues to lead the market with over 94% market share when Qwant, the French alternative to Google begins to nibble some market share to reach nearly 0.8% market share in France behind Bing (3.03%) / Yahoo (1.37%) and ahead of DuckDuckGo with its 0.42% market share in France.

Market share of search engines in France in 2018:

2018 search engine market share in France

In France, in 2018, Google regained market share since 2017 with +3 points. The competition is getting organized and grabbing a few small market shares, like Qwant, Bing, Yahoo and DuckDuckGo, which together however represent less than 6% of the search market share in France.

What market share for Google in the world in 2020?

2020 global search engine market share

Overview of global search engine market share in March 2020

Compared to 2018, the 2020 market shares of search engines are generally quite stable even if Google has lost some shares to Bing, Baidu and Yandex.

What market share for Google in the world in 2018?

2018 world search engine market share

Here is an overview of search engine market shares around the world. Google is still largely in the lead!

Of course, on a global scale, Google remains number 1, by far.

In the USA :

However, its dominant position is less and less clear in many markets, including its historical market, the United States:

2018 search engine market share in the United States (USA)

In the United States, Yahoo and Bing cast more shadow on Google than in France or in Europe

In South Korea and China:

In some Asian countries such as South Korea or China, Google is also widely abused:


2018 search engine market share in South Korea

In South Korea, historical navigator Naver resists Google juggernaut

2018 search engine market share in China

Censored in China for a long time, Google logically has only very low market share in China. This market is all the more difficult for SEOs as many search engines are struggling despite a dominant position for Baidu.

In Russia :

2018 search engine market share in Russia

In Russia, Yandex remains the market leader with over 50% market share, ahead of Google.

Market share of search engines in France in 2017: Google was already far ahead

France search engine market share

Market share of search engines in France in May 2017

While there are many alternatives to Google, they were still little used in France in 2017. Qwant, for example, did not even appear in the ranking.

In France, in May 2017, here is the state of search engine market shares:

  • Google: 90.63%
  • Bing: 5.2%
  • Yahoo: 2.52%
  • MSN: 0.96%
  • DuckDuckGo: 0.57%
  • Yandex Ru: 0.04%
  • Others (Qwant, Ecosia,…): 0.08%

By studying the curve of the evolution of search engine market shares over the last 12 months, we noticed that Google was slowly but surely losing market share to the benefit of search engines like Bing in particular (Windows 10 and the new Edge browser were certainly not for nothing).

engine market share France 2017

The evolution of the market share of search engines in France between May 2016 and May 2017

In which countries is Google not the undisputed leader of search engines?

In certain markets, Google is sometimes challenged, abused or even far from being the search engine preferred by the vast majority. This is particularly the case in:

  • United States
  • Russia
  • China
  • South Korea
  • Czech republic

The market shares of search engines in the United States (USA) in 2017:

USA search engine market share

In the United States, Google is slightly less leader than in France with Bing and Yahoo which are nibbling more and more market share.

The market shares of search engines in Russia in 2017:

Russian search engine market share

With only 49.97% of the market share in Russia, Google is far from unanimous. The Russian search engine Yandex is right behind it with just over 45% of the search market share.

The market share of search engines in China in 2017:

China search engine market share

In China, Google is not only overtaken, it is crushed. Baidu, is the preferred search engine of the Chinese with more than 78% of the market share ahead of Shenma (8.18%), Haosou (7.99%) and Soguo Search (1.81%). Google comes only in 5th position with less than 2% of the market share in China.

South Korea’s search engine market shares in 2017:

South Korea search engine market share

In South Korea, the search engine market is much more fragmented with 3 main search engines Google (65.22%), Naver (26.24%) and Daum (5.95%). Naver is the most visited web portal in South Korea and therefore also the second most used search engine by South Koreans in May 2017. For Daum, which is also a very visited portal in Korea, its rise has mainly been driven by the acquisition of the former Lycos search engine in 2004.

The market shares of search engines in the Czech Republic in 2017:

Czech Republic search engine market share

In the Czech Republic, the local search engine “Seznam”, for example, overshadows the American search engine by stealing from it no less than 11.5% of market share, far ahead of Bing and Yahoo.

Source: https://gs.statcounter.com/search-engine-market-share

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