5 Essential Tools For Creating A Semantic Cocoon

Do you want to create a semantic cocoon on your website to boost your natural referencing? This method is becoming more and more democratized and has already proven itself on many websites. For your cocoons to be built in the best possible way, it is better to have the right tools. Discover 5 tools to have to make your semantic cocoon and how they will help you optimize it as best as possible.

What is a semantic cocoon? Definition

The semantic cocoon is a method which aims tooptimize the internal linking of your website, and more particularly its content. Democratized by SEO expert Laurent Bourrelly, this procedure for optimizing the architecture of your website has the ultimate goal of helping your pages rank better in search results.

We can also talk about silos, that is to say of an organization in the form of silos. Each silo is based on a target keyword (that of the target page) and must have a pyramid structure. Each parent page (target page) will thus have mixed pages (child pages) which correspond to a response element of the parent page (i.e. an H2 of the parent page). These mixed pages will themselves have additional pages that will operate on the same principle.

Simplified diagram of a semantic cocoon
Simplified diagram of a semantic cocoon

The internal mesh between these pages will therefore be optimized so as to properly distribute the power (or “SEO juice”) to bring the parent page up in the SERPs. Of course, the structure is important, but the quality of the content must also be there to give yourself every chance of succeeding in the eyes of Google and Internet users.

What are the benefits of a semantic cocoon for your SEO?

Everyone benefits from a semantic cocoon strategy. Here are 3 significant interests to consider before getting started.

Respond to users with high value-added content

First of all, a strategy of this kind allows you to deal extensively with a specific theme on which you wish to position yourself. The Internet user will be a big winner since you will offer an answer to all possible questions that he can ask.

In a situation where you want to sell him a product or service, he will return it to you. He will consider you an expert on the subject and this will make the difference when it comes to converting him into a client. This is why the semantic cocoon is very interesting in the context of a inbound marketing strategy.

Succeed in positioning yourself on a competitive request

This method of optimizing the internal linking makes it possible to bring the power back to a target page. There is a good chance that this page is seeking to position itself on a very competitive query, with a fairly generic and highly sought-after keyword. Without a cocoon, it is very difficult to place yourself on this kind of request, unless your site has a lot of popularity. With the cocoon, you will be able build the expertise of your site on a specific theme and direct semantic power in an optimized way to this parent page.

Get more authority in the eyes of Google

Apart from the target page, your entire site will come out a winner. Indeed, content creation is a almost essential lever in SEO. It allows your site to position itself on various queries, but also to strengthen its authority in the eyes of the search engine.

How to make a semantic cocoon? 5 tools you absolutely need to know

SE Ranking, the all-in-one SEO platform

The first tool to have when creating a semantic cocoon and more generally when doing SEO: SE Ranking. It offers everything you need to manage your presence in search results :

  • Keyword research for SEO and Ads campaigns
  • On-page SEO audit
  • Tracking keyword rankings for your site
  • Backlink Tracking
  • Page change tracking
  • Competitive research
  • Etc…

In the context of a semantic cocoon, such a tool is important since it will help you when building the architecture of the silos. You will be able to easily find all queries associated with your target keyword thanks to their keyword suggestion tool.

SE Ranking: the all-in-one SEO tool for your semantic cocoon
SE Ranking: the all-in-one SEO tool for your semantic cocoon

For each keyword searched, you will have access to its difficulty score in view of the competition, its monthly search volume and its trend history. In addition to this, you will have many similar keyword ideas, in-link, or low-search. You will also be able to view the current ranking of organic results and its dynamics.

During your keyword research, it will be possible toexport these sets of keywords and even do grouped keyword analyses.

Their pricing is quite complex but you meet your needs precisely and therefore pay only for what you need. The monthly bill depends on the subscription period, the frequency of updating the ranking of keywords, the number of keywords followed on your site and the 3 formulas which offer more or less complete functionalities.

Cocon.se, the basic site to optimize its mesh and its cocoons

Its name is rather telling, but cocon.se is a tool dedicated to the creation of semantic cocoons. It is ultimately quite rare to see a tool designed specifically for this.

This tool aims to help you adopt the most optimized structure possible. After analysis, cocon.se provides you with a visualization of the architecture of your site. Thanks to this, you will be able to find which pages are interfering with your internal linking or which ones are catching too much power for nothing. It is also a way of see if your site is built consistentlyin the eyes of a robot comparable to the Googlebot that crawls your site regularly.

Cocon.se: the audit tool for semantic cocoons
Cocon.se: the audit tool for semantic cocoons

Thanks to cocon.se audits, you will see how your site is concretely seen when it is crawled. With this visualization systemyou’ll see at a glance whether silos are well-isolated, high-potential pages, and any other issues.

Cocon.se is the ideal tool for check the optimization of its cocoons, find areas for improvement and understand the architecture of your site. Whether you are experienced or beginner in SEO, you will necessarily find an interest in this tool.

Surfer SEO, the Chrome extension to boost your content

The Surfer SEO extension is primarily for those who don’t have the time. Indeed, thanks to this tool, you can automatically generate the structure of an article.

This feature is relevant when creating cocoons since the structure of your parent page will define which child pages will be. In addition, Surfer SEO offers functions for content planningto write all the pages of your silos on time.

Surfer SEO: the tool to help you find the topics of your semantic cocoon
Surfer SEO: the tool to help you find the topics of your semantic cocoon

Once your pages are created, the extension will give you advice to make them perform better in the SERPs and dominate your theme.

MindMeister, the free tool to draw the structure of your cocoon

For facilitate the creation and understanding of a semantic cocoon, the practice is to use Mind Mapping tools. This is where MindMeister can really come in handy. For visualize your silosyou will be able to take advantage of these mind maps.

On the free plan, you will be able to build up to 3 mind maps and invite your colleagues to collaborate on the creation of the content architecture. Paid plans provide access to advanced features that are great for SEO professionals who need to showcase their strategies on a regular basis.

MindMeister: the tool to schematize its semantic cocoons
MindMeister: the tool to schematize its semantic cocoons

In any case, MindMeister allows you to customize the visual aspect to adapt the Mind Map to your brand.

Semji, the content optimization and writing software

Once you have defined the theoretical and strategic aspect of your semantic cocoons, you will have to move on to creating the pages in question. For this, there is a very powerful tool: Semji. To summarize how it can be useful to you here, you just have to enter a keyword in Semji, and it gives you all the information and recommendations necessary for your page to be at the top of search results. Indeed, Semji will help you analyze the competitionsearch intent, topics to include, word count to achieve, etc. These are things you may already be doing as a writer, but Semji is doing all the work for you to save a ton of time.

Semji: the tool to write the contents of your semantic cocoon
Semji: the tool to write the contents of your semantic cocoon

All of this works as a score to motivate you to write optimized pages.

Other than that, Semji helps you analyze existing content of your website. It also gives you the keys to plan the writing of the pages. AI is also at the center of Semji’s concerns, to write editorial briefs and even create parts of content.

You now have the best tools in your hands to easily create your semantic cocoon. If you have other tools to recommend, don’t hesitate to share them with us in the comments or on our social networks.

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