6 points to ensure your visibility on social networks

Visibility is a business imperative. Associated with a good image, it contributes to the achievement of several objectives. It facilitates prospecting, secures new customers and boosts sales. It is therefore important for all companies wishing to remain competitive to ensure this on all available channels. In the 21st century, social networks have established themselves as means of communication of undeniable efficiency. Logically, they quickly became essential marketing tools. Like all the structures that have made it their spearhead, it is essential to have visibility on social networks.

Define a digital strategy adapted to your needs

In order to ensure good visibility on social networks, a well-crafted strategy is the first condition to respect. Despite its simplicity, social media is governed by well-defined algorithms and rules. The coordination of the actions to be implemented is therefore decisive for the achievement of the various objectives. In this sense, the definition of a digital strategy is inevitable.

However, the action plan to be established must be adapted to the needs of the structure or the company. It must take into account its particularities, its strengths and its weaknesses. In order for it to be perfect, we recommend that you call on professionals who will help you. You can contact a web agency, for example, to benefit from a tailor-made strategy.

As an expert, the web agency is able to implement a solid digital strategy based on quality content. Of course, it first carries out an in-depth study of the company. This is how you can sustainably develop the visibility of yours.

work social media visibility

You have the opportunity to work with a web agency in Marseille to build a solid strategy.

Choose the right social networks for your business

All the actions carried out with the objective of increasing visibility will not have a satisfactory impact if they are concentrated on the wrong social network. As you will have understood, the choice of social media to favor for the application of the strategy is very important. It is recommended that it be in accordance with the customer profiles of the company.

Information such as age, constraints, preferences and consumption habits are likely to be useful. More simply, the type of consumer already facilitates the selection of suitable social networks. By way of illustration, for customers who are mostly self-employed, Facebook, Instagram or LinkedIn are to be given priority.

By taking the time to define who the company is looking to address, it becomes simple to find the direction in which to turn. In fact, even if determining the profiles of your customers is time-consuming, you will have to take the trouble to check this box. The resulting information will be usable on several levels.

Create interesting and engaging social media content

It is impossible to talk about visibility without arousing the interest of Internet users on social networks. The first step is to arouse curiosity. To do this, creating interesting and engaging content is essential. In other words, you will have to make publications that will be truly appreciated.

With this in mind, they must imperatively meet three criteria. First, the “posts” will have to be creative. With all the pages that exist on social networks, there is no doubt that the competition is tough. It is therefore necessary to be able to stand out by showing inventiveness. Second, the posts must be useful. “Posts” that have no added value for the people who see them and especially for customers are totally useless.

Finally, they must also be short. On social networks, a visual element is worth more than 1000 words. It is therefore preferable to avoid messages that require reading times extending over several minutes. you must go straight to the point. All posts will then gradually gain more engagement.

Use effective visuals to support your message

Visual elements are the basis of communication on social networks. Not using it to gain visibility is a very bad decision. Images, videos, animations or GIFs ; Above all, you must not deprive yourself. However, that doesn’t mean it’s a good idea to use them haphazardly for no specific reason.

According to the networks on which the publications are made, there is a format to respect. It conditions the reach of the message and allows the post to be successful. It is usually set after hundreds of tests by experts who study the preferences of social media algorithms. Suffice to say that aligning with the format that works is wiser.

On Facebook, for example, images and videos are recommended. These can be of square format for example (1200x1200px). When it comes to Instagram, the best visuals are still images. They will still have to be of excellent quality. Images or photos that are not flawless should not be published.

social media visibility

Connect with others in your industry

Posting isn’t the only way to gain visibility on social media. It is appropriate to combine with the latter the creating a community. In other words, you have to get closer to people with whom you have things in common. The ideal in this case is to contact other players in the same sector of activity.

In addition to increasing the credibility of the pages, this method really helps to increase awareness. It promotes interactions and embellishes the brand image. These are all positive points that go in the direction of better visibility.

Respond quickly to comments and questions

Having good visibility means improving the relationship with customers and prospects. Therefore, measures must be taken to establish the feeling of closeness and rapid care. The best way to do this on social media is to respond to comments and questions as quickly as possible.

Once again, this makes it possible to have a good brand image. There are tools and tricks that make it easier to achieve this goal. These include, for example, automatic and programmable responses in applications or with external digital solutions.

Some even come with artificial intelligence technology to push the autoresponder service even further. Thanks to keywords, it is possible to define beforehand a multitude of answers. It will therefore be necessary to focus on those that are recurring for better performance.

This article was written by a guest partner as part of a sponsored partnership

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