To protect your brand online, there are some essential steps you need to make sure you follow in order to prevent your hard work from benefiting others.
These are simple, easy-to-implement steps that will help you improve your online brand safety.
Here they are right now:
1. Register your brand online
The first step to protecting your brand online is to register your trademark. For this step, you will first need to identify the classes and categories that correspond to your sector of activity, and which will be required of you when registering your trademark. If this step seems complex to you, some professionals could offer their services to facilitate the process.
In total, to register your trademark online, you will have to pay the sum of 220 euros if you wish to associate your trademark with three classes of activity. This step can be completed online, and you can send the requested supporting documents by mail or in electronic format, depending on your preferences.
2. Reserve your domain name
Even if your website has not yet been created, you will need to make sure to reserve your domain name, so that the name and therefore the identity of your brand can only be used by you. On the Internet, there are already many domain names, and that of your brand could already be taken. In this case, make sure that your brand remains present in your domain name, to facilitate access to your website.
For example, if your brand is called Homely and you sell decoration products but the domain name Homely is already taken, try Homely-design or Homely-deco! Also remember to reserve your domain names in all available formats (.com, .fr, .org, etc.), so that your brand is effectively protected.
3. Protect your website from hackers
Another important point to help you effectively protect your brand online is to put in place effective strategies to protect your website from hacker attacks, which could cause significant damage to your business and your brand image. To prevent the loss of sensitive information, consider using strong passwords to access the interface of your website.
For a good management of your passwords, the use of a password manager can also be recommended, so as to keep your most complex passwords in memory.
Also, make sure your customer information is encrypted, so it can’t be used by hackers if your website is hacked.
4. Clearly claim your brand
Your brand belongs to you, and you need to let it be known. To do this, as soon as you have the opportunity and on all your media, remember to clearly display your brand name and your logo, to indicate that you have all the rights to your brand. These can be documents sent to your customers, blog posts, any type of content developed by your company.
5. Protect your social networks
Nowadays, social networks hold an important place in the marketing strategy of companies. However, these social networks are also frequently the target of hacker attacks, against which you will once again have to protect yourself.
For this, as mentioned earlier, remember to use highly secure passwords that are difficult for hackers to crack. Additionally, all of your passwords should be unique, for each account used by your brand. Also be sure to warn your teams about the most frequent attacks they might encounter, to increase their vigilance.
6. Be transparent with your customers
Finally, to remain credible in the eyes of your customers, transparency must be one of your main objectives. If there is a problem or error on your part, speak up about it publicly, and share the efforts made to resolve the situation. Only in this way will you be able to maintain the trust of your customers.