6 tips for getting it

6 tips for getting it

According to some queries, Google offers users links under the first search result. This is what is called sitelinks. These links are not systematic and are chosen by the search engine giant. When they appear, they provide many benefits to the website. They participate in improving its notoriety, strengthening its click rate and therefore increasing traffic. Even if there is no miracle recipe for obtaining site links, it is possible to follow a few tips to maximize your chances.

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What are Google sitelinks?

The sitelinks are links to internal pages of the same domain, grouped into sub-links. They appear under the URL of the domain name, in the results of the Google search pages (SERPs).

Sitelinks create shortcuts to save users time and allow them to access information directly. They are only displayed when Google deems that they may be useful to Internet users, depending on the query typed. Indeed, during a search, the home page is not necessarily the most relevant page to offer to visitors. Google therefore created the sitelinks to allow its users, with a single click, to directly access content that may be of interest to them.

You should know that the number of sitelink varies from website to website based on relevance. They are displayed in two columns and can be a maximum of 6. They are chosen automatically by Google’s algorithm to provide a better user experience.

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It should however be noted that if the structure of the site does not make it possible to find sitelinks relevant to the visitor according to his keyword, Google will not display any. The same is true for a site that is too recent or that does not have enough traffic.

The benefits of sitelinks are many: they help increase CTR (click through rate), boost brand awareness and reputation, improve product visibility, and quickly access popular pages on the site. .

How to get Google sitelinks?

Despite the fact that there are no specific rules for safely obtaining sitelinkshere are some tips based on findings or snippets of information given by Google.

Have a unique site name

The first step is to have an authentic domain name. Most often, the sitelinks are displayed when the query is based on a brand name. On the other hand, the name must not present confusion with other Internet sites or search elements.

For example, a domain name such as “the best hotels in Paris” cannot reach the first positions of the SERPs, and therefore will not have sitelinks. It will be doubled by other content responding to issues such as “what are the best hotels in Paris?” or “where are the best hotels in Paris”.

There are a few exceptions, such as Apple, which manages to slip into top positions, in particular thanks to its strong authority.

It is therefore necessary that the name is not generic, so that the American giant understands what the Internet user is looking for.

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Be careful, if the site is already online with a generic domain name, it is not recommended to change it. This risky operation could seriously harm the SEO and positioning of the website.

Optimize natural referencing to appear in the first position

The sitelinks are only reserved for the first search result. To obtain it, it is therefore essential that the site appears in first position in the SERPs. It is therefore important to optimize SEO to strengthen the presence of the site on the web.

For this, it is essential to respect good SEO practices, both technically and semantically. Clean code, loading time and other technical criteria must therefore be taken into account to please Google. It is also necessary to avoid making duplicate content, which will be frowned upon by the search engine, and to focus on editorial content with high added value.

Structure your site clearly and create a sitemap

Clear navigation is a major asset for natural referencing, but also to facilitate the user experience. If a robot easily finds the desired content on a site, it is the same for the Internet user.

It is therefore essential to organize pages and content according to relevant subcategories.

The important pages of the site should also be easily found and linked from various places on the site.

Creating and submitting a sitemap file gives crawlers a sitemap, as well as a list of URLs on the site. This helps Google choose the sitelinks the most relevant according to the traffic of each page and the usefulness for the Internet user.

The idea here is to make it easy and quick for robots to find items that can be offered as sitelinks to users.

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Use structured data

Structured data or rich snippetsalso called rich extracts, are used to help search engines understand the site.

There are several kinds: excerpts from comments, events, reviews or ratings.

Focus on internal networking

The importance of internal linking no longer needs to be proven in SEO. It allows you to create links to other internal pages of the site. When an internal link frequently points to a particular page, it is a good contender for sitelinks.

Good internal networking is essential to direct visitors and Google within the site, so that they find useful and wanted content.

To strengthen this internal link, it is also possible to add target pages in the sidebar, sparingly.

In the case of long content, it is recommended to create a summary composed of anchors pointing to the different paragraphs. This reinforces the understanding of robots and improves the browsing experience of Internet users.

Define relevant titles

In SEO, page titles have a very important place. It is necessary that each of them has a unique, relevant and clear title, related to the direct content.

This will help Google determine sitelinks, as they are generated from titles.

It is therefore not recommended to create too original titles, it is better to focus on a short title, which really reflects the page.

To go further, download this free guide and find out how todefine an effective technical SEO strategy to optimize the performance of a site.Guide: How to perform a technical SEO auditHubSpot Community

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