Sources of inspiration between marketing teams and customers can vary, which can lead to differences. Once realized, a project must reflect the intention of the marketers, but also the wants and needs of the customer. This is where a mood board has a role to play, as it helps to better contextualize a new campaign or design overhaul.
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What is a trend board?
A trend board, or mood board, brings together images or texts, for example, in an aesthetic format that focuses on the visual. It serves as an organizational tool that promotes collaboration with a client and effectively presents a set of ideas.
What is a trend board used for?
The trend board is a support used in many professional sectors, when the activity is creative. If the architect or interior designer is particularly adept at it, other trades make use of it.
In the field of textiles and fashion, in particular, the moodboard makes it possible to visualize the inspiration for the new collection of clothing or household linen. The trend board is also used for the marketing function, when renewing the visual identity of a brand or creating a communication campaign. The company also appreciates the moodboard as part of a web design project, the layout of a shop or the development of a new range of products. The event agency and the caterer, even though creativity is not the core of their business, sometimes offer this support to their clients.
The trend board is used to project easily and quickly, when the visual rendering is an important element of the mission. The client and the service provider refer to this support at all stages of the collaboration:
- Upstream of execution: the trend board proposed by the service provider constitutes a selling point. It seduces the customer with a frank and neat bias, highlighted by aesthetic visual elements. The client projects immediately. The moodboard, at this stage, is also an opportunity to propose several alternatives: the customer’s choice, made on the basis of different harmonious visual boards, is facilitated, accelerated and made more reliable.
- During the project: the service provider refers to the moodboard as soon as necessary, to ensure compliance with the main line of the project and to avoid execution errors. When the trend board is produced internally, for the needs of the company which is both service provider and client, this support enables the teams to be perfectly coordinated. All employees rely on a single, easily readable document.
- On delivery: once the mission is completed, the trend board can potentially serve as proof if the client is dissatisfied or if he questions the proper execution of the work. The service provider indeed allows him to check that the rendering complies with the service ordered.
- In the long term: as their projects are completed, the service provider who creates the trend boards builds up an extensive and attractive portfolio.
Tips for creating your mood board
- Seek maximum inspiration. On the internet, in the street, during a trip, in a museum or in a magazine: the creative is inspired on a daily basis, in all circumstances. As soon as the opportunity for an idea arises, taking a photo or saving a screenshot is useful for using the visual later.
- Select the right visuals and arrange them aesthetically. Harmony contributes to the effectiveness of the trend board. The creative chooses the relevant content, and organizes it in such a way as to offer an attractive and understandable rendering. Be careful not to overload the moodboard, at the risk of impairing its readability and losing the customer’s attention. It should be noted that the production of a trend board is neither codified nor formatted: the challenge for its author is to demonstrate his advanced expertise in terms of creativity.
- Vary the formats. Color palette, photos, text inserts, sketches and drawings, symbols or even samples of materials: diversifying the visual elements adds to the playfulness of the trend board, making it all the more original and impactful.
- Use an online moodboard tool. The trend board can be produced in paper version, by collages. Using an online moodboard tool is nevertheless recommended for B2B projects. The client company indeed appreciates the digital format of the trend board: it receives it and shares it easily by email, to distribute it to the teams involved. For the service provider, the digital format ensures secure storage over the long term.
6 tools for making trend boards
- mood board
- Can go
1 – Mood board
No account is required to get started with Moodboard, which is arguably the easiest tool on the list. Developed by a community of freelancers, this free mood board creator allows users to get started from a blank template or one of the nine variations provided.
Once the model has been chosen, it is possible to drag images which will be loaded immediately, then add a comment under each image.
The boards are published in private mode and can be modified as needed. To share them, just send the link to the people you want.
Price : free
2 – Niice
The Niice online moodboard tool brings together a multitude of features in an easy-to-use platform. Users can find inspirational images, collect them in private spaces, and create a mood board in minutes with a drag-and-drop interface.
The tool also includes a Chrome extension, which allows you to save images found on the internet.
Price : Niice offers a free trial limited to three trendboards, while paid accounts (starting at $9 per month) offer more features and unlimited number of trendboards.
3 – InVision
InVision is the world’s leading platform for design, collaboration and workflows. The software incorporates an array of impressive features, including Boards, a tool for creating high-quality moodboards.
With Boards, marketers and designers can turn their ideas into compelling visual experiences to share with clients and colleagues. Its many features, such as comments, make this tool flexible and conducive to teamwork.
Another plus is that Boards is optimized for mobile or tablet use, making it even easier to collaborate in the office or on the go.
Price : subscriptions for InVision’s design tool range from $15 to $99 per month depending on features included, number of projects, and number of users.
4 – Canva
Canva is an online moodboard tool perfect for creating a variety of creative mediums. To design a trend board with Canva, it is possible to use the presentation template or create a design with custom dimensions. The desired format can then be selected from the options presented below:
Once the framework is set, simply load slide-in images into each segment and add text or graphics to create a custom visualization.
To share a Mood Board, it is possible to download it as an image or hi-res .pdf, or invite team members to join the existing account for real-time collaboration.
Price : Canva offers a free version with some features, as well as Canva Pro, at $9.95 per month with an annual subscription, with more advanced folder access, control, and sharing features.
Sometimes a client is struggling to understand a company’s vision for the new look of their website, or web designers need more explanation to understand what a new homepage should be. look like. Pinterest solves these problems.
Although the platform is often associated with the sharing of DIY tips and cooking recipes, it remains an ideal tool for creating trend boards easily and quickly. It allows you to design a public board or to create a secret board to which only certain people can contribute.
Once the board is created, browsing Pinterest can help find inspiring visuals, or select color palettes and different types of typography that will convey a company’s vision.
Price : free
6 – WALL
MURAL is a collaborative tool made for creative and design teams. Originally, the tool is focused on the creation of collaborative dashboards, “whiteboard” types. It allows you to discuss (by chat or directly by voice call) with your team during the development of this table.
However, many illustrations can be added to the table to easily create a trend board: post-its, images, videos or even pictograms.
Price : MURAL’s pricing starts at $12 per month, but the tool also offers a free trial for you to evaluate.
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