60 social media numbers and stats [2022]

60 social media numbers and stats [2022]

The number of subscribers and the engagement statistics prove it: the impact of platforms like Facebook, Twitter, Instagram or even TikTok is considerable, and growing. Facebook, for example, had nearly 1.93 billion daily active users at the end of 2021, up 84 million in a year. On October 28, 2021, the Facebook company became Meta and owns, among other things, the Instagram and WhatsApp subsidiaries: the group has an annual turnover of 117.92 billion dollars.

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The level of connectivity is unheard of and networks are growing at an exponential rate, requiring continuous updating.

Facebook figures

  • With 2.912 billion users worldwide in 2022, including 40 million in France, Facebook is the most used social network globally.
  • Facebook is the 3rd most visited site in the world, after Google and YouTube.
  • Ads on Facebook potentially reach 34.1% of the world’s population aged 13 and over, with a majority of them being men between the ages of 25 and 34.
  • 98.5% of the advertising audience consults Facebook from a mobile, 81.8% consults Facebook only from a mobile.
  • In France, the user spends an average of 13.1 hours per month on Facebook.
  • 78% of marketers say they prefer Facebook as a social network.
  • Facebook influences the buying behavior of 44% of consumers.
  • Engagement on Facebook is 18% higher on Thursday and Friday.
  • The organic reach of a post on a Facebook page is 5.17%.
  • The engagement rate of a publication is on average 3.39%.
  • The engagement rate for a post that includes a video is 6.09%, compared to 4.42% for a post with a simple image.
  • Posts that include an external link have an engagement rate of 2.72%.
  • Text-only posts have the lowest engagement rate: 1.44%.
  • More than 8 billion videos are viewed on Facebook every day.
  • 85% of videos on Facebook are viewed without sound.
  • Facebook Stories have 500 million daily users.
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Twitter figures

  • 353 million members are registered on Twitter.
  • 500 million tweets are posted every day and about 6,000 per second.
  • Tweets with images receive 18% more clicks, 89% more likes, and 150% more retweets.
  • In France, 66.5% of Twitter users are men.
  • 63% of users are between 35 and 65 years old.
  • 54% of marketers use Twitter in B2B, 46% in B2C.
  • The ideal length of a tweet is 71 to 100 characters.
  • The engagement of a tweet with video is multiplied by 10.
  • The top 3 most followed Twitter accounts in 2022: @barackobama, @justinbieber, @katyperry.

LinkedIn figures

  • LinkedIn has 21 million members in France, 52.6% of whom are men.
  • Every second, 3 new professional profiles are registered worldwide on LinkedIn.
  • 42% of marketers say LinkedIn is the most successful social network, 44% of companies plan to increase their budget on LinkedIn.
  • 77 applications per second pass through LinkedIn, and 6 people are hired every minute.
  • B2B buyers, at 45.6%, believe that LinkedIn is the most incentive social network to buy.
  • Adding an image to a LinkedIn post increases engagement by 50%.
  • LinkedIn claims that the post that contains a redirect link to a YouTube video sees its sharing rate increase by 75%.
  • Publishing 20 posts per month reaches 60% of the audience.
  • 57% of users view LinkedIn from a mobile device.
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Instagram figures

  • Instagram has 1.2 billion users worldwide.
  • Users spend an average of 10 hours per month on the platform.
  • 500 million accounts post stories every day.
  • In France, Instagram’s audience is 24 million users.
  • Publications have an average engagement rate of 8.4% in France.
  • Instagram influences the buying journey of 81% of users.
  • The top 3 French brands on Instagram: Chanel, Louis Vuitton and Dior.
  • The number 1 category of interests of Instagram users: decoration and cars.
  • An Instagram post contains an average of 10.7 hashtags.
  • 69% of Instagram users are between 15 and 24 years old.
  • 4.2 billion likes are recorded every day on Instagram.
  • At the end of 2021, Instagram is the 1st application in number of downloads in the world.

Pinterest numbers

  • Pinterest has 442 million users worldwide, including 12.22 million in France.
  • Gen Z viewership grew 50% in one year.
  • Gen Y viewership grew 36% year-on-year.
  • 77% of the audience is female.
  • 98% of users say they are influenced by Pinterest content.
  • The majority advertising audience on Pinterest is made up of 29.1% women between the ages of 25 and 34.
  • Pinterest receives 2 billion monthly searches.
  • 85% of users claim to have discovered a brand or product on Pinterest.
  • 86.2% of Pinterest users are also Instagram social network users.
  • Nearly 1 billion videos are watched every day on Pinterest.
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2022 Social Media Trends Report

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