Anyone who has used Instagram or TikTok lately has probably encountered content creators who enthusiastically send you to their “link in bio”. Indeed, these platforms do not allow you to create links directly in the publications.
This can be frustrating, as you’ll find that you’ll want to direct people to different relevant content on your website depending on the post you’ve created. This is why LinkTree was created. Linktree allows users on Instagram or other social networks to follow a single link to access all the links the content creator wants you to see.
What is Linktree? How it works ?
Linktree is a tool that allows you to share several links on social networks, Linktree has become very important on Instagram. This is because Instagram doesn’t allow you to share web links anywhere other than in the “bio” section of your profile page, which has a strict character limit. Users therefore had to find another way to direct their subscribers to their websites or other social channels from a small tool that aggregates all your links (social networks) in a specific Linktree landing page.
Who uses Linktree?
Linktree is primarily used by influencers and brands to create and manage unique URL links that you can insert into your account bio. The links are intended to help your audience find your products that you are promoting or to fill out personalized forms or also to see your other social networks. Links and link templates generated by Linktree can be a very simple and effective way to help your audience discover various content that you have created.
Why use Linktree?
It basically creates a simple landing page that hosts multiple links. You can then insert the link to this landing page in your Instagram, TikTok or other bio to drive traffic to specific areas of your site.
The available features of Linktree are divided into two tiers, a free tier and a paid “pro” tier.
Is Linktree free?
There is a free version and 3 paid versions. A Premium offer at 16 euros per month, a Pro offer at 6 euros per month and the Starter offer at 3 euros per month
The free version has limited functionality and doesn’t allow you to add much branding. However, you can add a profile picture and change the background color with the available presets.
A free account gives you a decent number of features. Without paying a penny, you can embed as many links as you want on your Linktree landing page, including links to TikTok, YouTube, and Clubhouse, etc.
You can also use it to collect payments from your subscribers. This is especially useful if you’re trying to get your followers to give you tips and donations for your content.
Some customization is also allowed for free through a selection of built-in themes. Analytics have not been forgotten either and you can easily track the number of views and clicks your Linktree page is collecting.
If you want to pay a small fee each month, you’ll unlock additional features.
Along with all the free tools, you can also customize your page more specifically with advanced customization and access to higher-end themes. For example, you can add a video or animated background, or remove the Linktree logo to reinforce brand emphasis.
Better control of your links is also given to you. With the “Pro” plan, you can take advantage of link scheduling and animated style to draw attention to priority links.
Tracking and analyzing your followers is also even more in-depth, allowing you to measure your performance and see which channels are driving traffic and where your audience lives. You can even use your Google Analytics credentials to get even deeper insights.
If you want better link integration, you should opt for this level as well. By paying for the tool, you will not only be able to embed videos, but also Mailchimp, Google Sheets, Zapier, and the Amazon Influencer Program.
How does Linktree work?
Linktree works by creating a landing page on their site, which has multiple links to your site, social media, products, etc.
Simply copy and paste your Linktree landing page URL into your Instagram, TikTok and other bios to advertise other parts of your site. These pages can be personalized in different ways, depending on your subscription (detailed above). For example, you can change fonts, add animated backgrounds, highlight priority links, and even schedule new links to go live.
If you have a Pro subscription, you’ll also be able to access analytics to gauge which links are performing best, so you can tailor future marketing content to your audience.
How to get Linktree?
All you have to do is go to the Linktree website and create an account. The registration remains very basic and is done quickly.
How to create your own Linktree?
You can create your own version by creating a landing page on your own website.
Simply list the most important links on your site to direct users to specific information. For example, you can feature your latest blog post, your newsletter sign-up page, and your contact page. There is no limit to the number you decide to include.
Give it a short URL, like www.tonsite.com/instagram, then add the link to your Instagram bio.
Should Linktree links be used?
Linktree is super easy to use, so if you’re looking to share more links on Instagram, TikTok, or more without creating your own website, try the tool now.
However, if you have your own site, we recommend creating your own Linktree-style landing page. This means that you can direct traffic to your own website, completely bypassing Linktree, which will notably be an additional guarantee of quality.
Create a Linktree for Instagram
To create a Linktree link and then put it on your Instagram profile, nothing could be simpler (also works on TikTok and other social networks).
Go to Linktree and start customizing your links to your site, social networks, YouTube channel, etc. As soon as you are done with the setup, copy the Linktree URL and paste it on your Instagram bio. You can test yourself that when you click on the link you will land on the Linktree page with all your links that you have chosen to share.
Alternatives to Linktree
Know that you don’t have to use Linktree to share multiple links. There are many other options, such as LnkBio and TapBio.
However, the best alternative is to create a landing page on your own site. It will take you a few more minutes, but will drive traffic to your own site rather than Linktree. Not only does this drive traffic, but it’s free and gives you full control over your brand image.