While most SEO traffic is just starting to find a trend consistent with seasonality, on Monday May 04, 2020, Google announced the deployment of a major update to the core of its algorithm!
The last major algorithmic update was in January 2020 with the January 2020 Core Update.
As usual, Google did not comment further this announcement made via the Twitter Google Search Liason account. However, Google has clarified two points on the deployment time of this update:
- She was deployed around 10 p.m. on May 04, 2020, French time
- She may take up to one to two weeks to be fully deployed in all countries of the world and on all SERPs (Update: the end of deployment has taken place May 18, 2020)
In France, it is still too early to see the effects of the update. The various SERP fluctuation monitoring tools do not currently show an alert but there is a good chance that this will change in the coming days. It will therefore be necessary to remain vigilant and carefully monitor its fluctuations in positions in order to find the possible common denominator of declines and / or increases.
Google Core Updates: a few reminders
- The decreases or increases in positions observed during Google’s core updates are not linked to non-compliance or better compliance with Google’s quality guidelines, these are purely changes in the weighting of positioning factors which aim to improve evaluate the relevance and quality of web pages that appear in search results. Thus, pages that were less well positioned before the update can be boosted even if nothing has been modified / optimized recently (and vice versa).
- For Google, Core Updates are a way to keep their search results always relevant, up-to-date and useful to Internet users. This type of update does not specifically target the penalization of SPAM or over-optimization practices.
- If there is one thing that webmasters and SEOs can do according to Google to optimize their sites for the next Core Update, it is to ensure that the content they offer is as qualitative as possible (texts, images, videos, …)
Google Core Update: how to assess the relevance of your content?
With the Google Core Update, the search engine wants to promote quality content above all.
To find out whether or not you offer quality content, Google suggests that you answer these few questions yourself regarding your content:
- Would you trust the information presented in this article?
- Is this article written by an expert or enthusiast who is familiar with the subject, or is it more superficial in nature?
- Does the site contain duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
- Would you be comfortable giving your credit card information to this site?
- Are there any spelling or style errors in this article?
- Are the topics driven by the genuine interests of the site’s readers, or does the site generate content by trying to guess what might be in the search engines?
- Does the article provide original content or information, original reports, original research or original analysis?
- Does the page offer substantial value compared to other search results pages?
- How much quality control has been done on the content?
- Does the article describe both sides of a story?
- Is the site a recognized authority on its subject?
- Is the content mass produced by a large number of creators or outsourced to a large number of creators, or is it spread over a large network of sites, so that individual pages or sites do not receive as much attention? ‘Warning ?
- Was the article edited well, or does it look sloppy or hastily produced?
- For a health related question, would you trust the information on this site?
- Would you recognize this site as an authoritative source when mentioned by name?
- Does this article provide a full or incomplete description of the topic?
- Does this article contain insightful analysis or interesting information that is more than obvious?
- Is this the type of page you want to bookmark, share with a friend, or recommend?
- Does this article contain an excessive amount of advertisements that distract or interfere with the main content?
- Would you expect to see this article in a print magazine, encyclopedia, or book?
- Are the articles short or do they lack useful details?
- Are the pages produced with great care and attention to detail vs. less attention to detail?
- Would users complain when they see pages from this site?
All these questions indirectly give clues and leads to SEOs and webmasters on what they should optimize in order to better move up in search results..
To go further, we recommend that you read the latest version of the documentation that Google makes available to its Search Quality Raters.
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