The feature allows NFT artists to include their wallet and social media address to allow authentication of works. Now available in beta version.
Adobe, the most popular software company among digital designers, is taking a step towards tokens non-expendable (NFT).
The design software giant announced this week that it is partnering with various NFT markets to enable a new collectibles verification tool in its photo-editing app, Adobe photoshop.
In a blog post, Adobe explained that his new role, named Content Credentials, will allow users to attach metadata to their work so that authenticity can be verified of digital content. While all images include metadata, the Adobe will allow artists to include data such as their wallet address and social media information.
“By adding your wallet and social media addresses to your content credentials, you can further assure consumers that you are truly the creator of your content.“, Highlighted the company in the statement.
Content credentials can capture identity data as an image is edited in software and store it as metadata. The goal is for this new feature to help prevent fraud by identifying the creator of an NFT work in a verifiable and secure way. It should be noted that the feature is optional for creators.
New Adobe feature available in beta
To carry out the project, Adobe partnered with major NFT trading platforms: OpenSea, KnownOrigin, Rare and SuperRare. The alliance will allow potential buyers from NFT markets to corroborate the authenticity of the works by verifying if the seller’s credentials match the creator’s metadata.
In other words, by placing your art in markets, artists will have the option of displaying a digital certificate based on credentials verified by Adobe. Content Credentials will also be available on the social media platform of Adobe Behance and its photo hosting platform Stock.
Andy Parsons, Director of the Content Authentication Initiative (CAI) at Adobe, said to The Block that the new feature is available today in the desktop app of Photoshop as a public beta version. Parsons added about the launch:
Our goals with NFTs at this stage are simple: How do we help creatives get credit for their work, and how do we help people who are already creating NFT show their work, no matter where they invent it? This provides collectors and markets with valuable information about the true creator of a work of art.
Adobe indicated that it is rolling out the new feature in response to growing demand in order to identify the original creator of the content to be sample with an NFT. The product manager of Adobe, Scott Belsky, said in this line that one of the challenges of the NFT industry was the ease of copying and that artists were complaining about the lack of a tool to demonstrate who is indeed the creator of a digital work.
We’ve also been listening to the growing number of artists using NFTs to build a community of collectors. A big challenge in this space is “right-click-and-mint” theft, so we’re building an open-source solution to help artists get (and collectors see) attribution for an NFT: pic.twitter.com/M6xDCvWOwS
– scott belsky (@scottbelsky) October 26, 2021
OpenSea and major NFT markets adopt the tool
OpenSea, the largest NFT market by daily trading volume, confirmed to The Block which will start showing the new content badge on your platform. The portal will now include a blue button “coincidence”So that users can confirm if the wallet address matches the one that coined the image.
Ryan Foutty, vice president of business development OpenSea, commented in this regard that the new feature will add a new layer of transparency to the NFT market. For its part, a spokesperson for the firm added in that line to Cointelegraph:
This partnership reinforces our commitment to empower users with more tools as we collectively rethink how we transfer digital products over the Internet. Working together with market leaders like Adobe and the growing NFT community, we will continue to provide features to increase trust and transparency throughout the metaverse.
The NFT platform Rare, which has also partnered with Adobe to include the new identification system, indicated that the feature will help “combat misinformation with attribution and verifiable veracity of content“.
It is expected that by the end of this month, Adobe photoshop also launch a complementary function of “preparation as NFT“, Driven by the InterPlanetary File System (IPFS), as advanced Belsky. The tool is open source and uses decentralized storage.
Hannah Estefanía Pérez’s version / DailyBitcoin
Image from Unsplash