This is information worth checking out. According to the American media Bloomberg, Apple just got its hands on startup AI Music for an undisclosed amount. For its part, the apple brand has not confirmed the acquisition of this London company founded in 2016.
Useful technology with the Photos app?
As its name suggests, AI Music has developed a device that allows you to create a sound clip using royalty-free music. On its website, which is currently inaccessible, the startup explained that it wanted ” giving consumers the power to choose the music they want, seamlessly edited to meet their needs or create dynamic solutions that adapt to their audience. »
Clearly, this tool takes into account the environment and the context. For example, if a person is in the middle of a workout, AI Music could create a song that is different depending on the intensity of the session.
As suggested iPhonehacksApple could use this type of technology for its Photos applications and why not we would have the possibility of creating sound clips that would adapt to the contexts of the different images.
Apple has slowed its pace of startup buyouts
Either way, Apple seems to have slowed its pace of startup takeovers recently. Thus, total acquisitions amounted to $1.5 billion in 2020 compared to just $33 million last year. To cite just one example, the Tech giant bought Spaces in 2020, a company that marketed VR extensions for applications such as Zoom, Google Hangouts and Skype. So many platforms that have proven to be particularly useful during the health crisis.