Apple is still behind Samsung

iPhone 13 Apple

Like every quarter, Counterpoint Research has published its statements concerning the global smartphone market. The specialized company brings very positive news for Apple, even if the Cupertino company remains generally ahead of its great South Korean rival Samsung.

In detail, we learn that the global smartphone market up 6% during the third quarter compared to the previous quarter. However, sales are down 6% compared to the same period last year. The culprit here is all found: the shortage of electronic chips which leads to delivery delays.

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Globally, Samsung therefore remains the leading seller of smartphones with 69.3 million units sold, an increase of 20% compared to the previous quarter. Apple is also doing very well with 48 million units sold, an increase of 15%.

Optimism can be put on the side of the Apple brand because this analysis only takes into account the first days of the launch of the iPhone 13, but we know that this new range is selling extremely well.

Finally, we find Xiaomi in third position. The Chinese company is now firmly established in the industry and sold 44.4 million units in the third quarter. A figure which is nevertheless down by 15% compared to the previous three months.

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As our colleagues from PatentlyApple, these figures should be taken with a grain of salt because they only give an imprecise idea of ​​the balance of power in the smartphone market. We know, for example, that Apple is currently doing much better than its rivals in terms of profits.

To go further, you can find our article on sales forecasts for the 4th quarter where Apple could well overtake Samsung. And we also scrutinized the competition between manufacturers on the French market.

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