It’s not the best known app in Europe, but instacart is a real hit on the other side of the Atlantic. Very popular with Uncle Sam, this application allows you to do “extra shopping” in just a few clicks. Like Gorillas, which promises shopping delivered in a few minutes, instacart is the application of the moment on the American side.
But while the development of this application should not concern Apple, the Cupertino company would have followed this news closely, and for good reason, Apple would have thought about founding a service of this type as well. At least that’s the information just given by Bloomberg journalist Mark Gurman in the latest edition of his Power On newsletter.
This apple brand specialist is the first to talk about a service of this kind. If we know that Apple is developing this branch of its business more and more, the recent arrival of Apple Fitness+ or Apple Arcade are proof of this, the apple brand has not yet launched anything. so ambitious.
Apple deliveries are not for now
Despite the ambitions of the thinking heads of Apple, this project remains a distant idea and there is little chance that we will see it make its way to the App Store. Indeed, Gurman explains that this new service is not Apple’s priority and that the Cupertino company is focusing on an offer of “iPhone rental” which could arrive in the coming months.
Apple is also working on developing a new feature within its Apple Pay tool. The latter should make it possible to buy a product directly and to make credit with Apple, by paying it later. A “pay later” solution that is also very popular in the United States.