The appointment is made. Apple informed its investors on Tuesday that the date of January 27 had been chosen to publish the financial results of the Cupertino company for the first fiscal quarter of 2021 (October-December 2020). This quarter is historically the most successful for Apple, and while this year is unlike any other, the Apple brand should deliver good numbers, according to most experts.
Indeed, during the last three months the releases of new products have been linked for Apple. First with the Apple Watch Series 6 and SE, although released before the start of this quarter, these sales may impact the figures. But above all the release of the new iPhone range, with the iPhone 12, the 12 Pro and the 12 mini, the 12 Pro Max. If all four phones aren’t released at the same time, all of them will have a big impact on the brand’s quarterly results.
Will the iPhone 12 Pro take Apple to a new all-time high?
The iPhone 12 Pro was surely the big winner for this year 2020. The phone has won over a large part of Apple’s customers, going so far as to overshadow the “classic” model, normally the most popular.
But 2020 has also been a busy year when it comes to Macs for Apple. In recent months, the apple brand has released three new computers from its factories. New MacBook Air and Pro as well as a new Mac mini, all equipped with the M1 chip, Apple’s first in-house processor.
All of its elements give hope that Apple will achieve this quarter the best figures of its year 2020. Last year, sales of iPhone 11 had set a new record, with a turnover of 91.8 billion dollars for the company, over the same period.
It is possible to imagine an even higher figure for the first fiscal quarter of this year 2021, besides the iPhones, many areas of Apple are up sharply and could weigh in the balance.
Services, Mac, iPad, so many areas that have seen their sales figures explode during this year 2020, and which could make the difference on January 27.
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