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Beauty and altruism, the perfect union

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Thousands of women will wear a big smile: some for their lipstick, others for receiving help to eradicate the violence they experience.

To contribute to the construction of a new culture, where violence against us is not an impediment to achieving equal opportunities and respect for the human rights of women and girls in Mexico, the Independent Beauty Consultants of Mary Kay de México started a campaign to sell lipsticks with a cause in June.

Five months later, within the framework of the International Day for the Elimination of Violence against Women (November 25), the dedication and effort invested paid off for the benefit of Casa Gaviota and Fondo Semillas, which received two donations in the amount of 500 thousand pesos altogether, to support their programs that work daily and closely with women and their families to help them lead a life free of violence.

In addition to the financial support provided, on the 23rd, 24th and 26th, the company dedicated a space on its social networks to publish three workshops focused on this topic, entitled: “Violence-free environments”, given by Wendy Figueroa, general director of the National Network of Refuges on behalf of Fondo Semillas; “Violencia y microviolencia”, by Dolores Blancas, president and founder of Casa Gaviota; and “The best jelly in the world”, presented by Dr. Guitele Chernitzky.

Regarding the donation, Dolores Blancas, specified that it will be used for an emotional health program for women in situations of violence, which will directly benefit 500 people in awareness raising and 100 women in individual therapies, as well as 3,000 women, girls. and children indirectly. “The project aims to make people visible and sensitize about the different forms of naturalized violence and gender inequalities that are manifested on a daily basis in our society, as well as provide tools to reduce and eradicate them, through spaces for reflection that allow them take care of their physical, mental and emotional health ”, highlighted Dolores.

Today on the International Day of Non-Violence Against Women, at Mary Kay® we unite with all the women of the world who are victims of violence and abuse. Together we can stop the violence, you are not alone. 🧡✨ Casa Gaviota AC Seeds Fund Learn more here: ➡️ https://youtu.be/wxvUYmepoik#DíaInternacionalDeLaNoViolenciaContraLasMujeres # MaryKayDeMéxico #ElRosaCambiaVidas

Posted by Mary Kay de México on Wednesday, November 25, 2020

In turn, Tania Turner, executive director of Fondo Semillas, thanked Mary Kay de México for supporting the association for the second consecutive year, which this year celebrated 30 years of supporting women. “Our model is a little different from those of other foundations, because we not only give donations to grassroots organizations, but we accompany and support them to strengthen their capacities, seeking to eventually become solid enough to seek other types of financing. and keep growing. In these 30 years we have made more than a thousand donations, directly benefiting about 800 thousand women and an indirect 2.9 million more people, ”explained Tania.


Like Mary Kay, it is committed to empowering women and their families by partnering with organizations around the world, focusing on supporting cancer research, protecting survivors of domestic abuse, beautifying our communities, and encouraging children to follow your dreams, a subsidiary of the global beauty and skin care firm of the same name, reaffirms its commitment to enrich the lives of women and their families in all aspects and to collaborate in eliminating all manifestations of violence and discrimination against women and girls in the country.

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