Nowadays, SEO consultant is a profession highly sought after by agencies and advertisers wishing to develop organic traffic to their site or those of their clients.
This for several reasons:
- It’s a technical job
- The results are passive
- Traffic is inexpensive in the long run
So let’s see together how to become an SEO consultant, through the 7 essential qualities for this type of profile.
Notes: Additional information is available on this page of the paulvengeons.fr site.
SEO Consultant? A definition is needed:
First of all, do you really know what an SEO Consultant is? If so, you can go directly to the technical qualities of the SEO Consultant.
But if not, let me make sure this term is clear to you.
The SEO Consultant’s objective and profession is to position his clients’ sites in Google search results (or other search engines).
To do this, it acts on 3 pillars: technique, content and netlinking.
Is it a little clearer? So let’s go !
The Technical Qualities of the SEO Consultant:
Whether he has worked for several years as a freelance, in an agency or with the advertiser, the SEO Consultant must master his subject at your fingertips to claim to be able to optimize the sites of its customers.
Note that some SEOs have their own sites, allowing them to do their tests and progress on their own.
This experience normally results in an understanding and mastery of the 3 aspects of SEO:
- The technique
- The contents
These 3 aspects are to be optimized for any site wishing an optimal positioning on these organic keywords.
Before starting his service, the specialized professional must understand the situation, the business and the objectives of the clients.
Because an SEO strategy is always created to measure, in order to best respond to the specific issues of the site concerned.
Thus, empathy is an essential quality for any SEO consultant, because it allows him to match perfectly with the expectations of his clients.
You may have already realized this: SEO is an area that is difficult to understand at first.
Indeed, many terms are dedicated to it, such as:
- Internal links
- Duplicate content
For this reason, a good SEO Consultant must clearly explain the terms related to this field, but also educate his clients about the logic behind the various deliverables and processes specific to the business.
Like many fields of activity, that of natural referencing service requires following and doing different things at the same time:
- Work on the different deliverables
- Deliveries and presentation of deliverables
- Performance monitoring of customer sites
- Response to various customer questions
- Interactions with development and content creation teams
In short, there is plenty to take care of! Keeping a precise to-do-list as well as a clear agenda is essential in this profession.
In a field that is moving as much as that of SEO, an SEO service provider must be responsive to several factors: changes in the positions of customer sites, the indexing or not of backlinks made to customer sites, updates Google day, competitors’ SEO campaigns …
It is for this reason in particular that it can sometimes be advantageous to work with a Freelance SEO Consultant, due to its increased flexibility.
If it can represent a defect in certain cases, it is not in the field of SEO. Optimizing a page for its good appearance in search engines should only be done with rigor and perfectionism.
Indeed, nowadays, repeating your main keyword in a text is no longer enough to position yourself. The SEO Consultant must master highlighting, structured data, internal networking, etc.
So many factors to optimize to overtake its customers’ competitors on Google!
Now, and in order to answer any questions you might ask yourself, let me detail a few aspects related to this job, which will undoubtedly allow you to see more clearly:
At present, there are not many specialized training courses in SEO. It is in particular for this reason that it is often said that an SEO Expert must be trained alone, by setting up his own sites for example.
From a more global point of view, we note all the same that a specialized training in Digital Marketing can help to apprehend the bases of this discipline.
A SEO Consultant performs daily missions aimed at improving or monitoring the positioning of a site in search engines.
Among them, we find:
- Content optimization
- Creating and monitoring backlinks
- Technical audit and technical checks
- Keyword analysis
- Position tracking
Everyday, the SEO Consultant uses free and premium SEO tools allowing it to carry out its various missions.
Here is a non-exhaustive list of essential features for the consultant:
- Keyword research
- Competitor positions
- Analysis of backlinks
- Site crawl
The advantage is that a lot of tools exist and offer this kind of functionality, although they are often quite expensive.
Speaking of price! Let’s talk about the salary of an SEO Consultant.
In France, and according to Glassdoor, the average annual salary of an SEO professional is around € 39,000 per year.
Note, however, that this price may vary depending on various factors such as the city of residence, the level of experience or simply the host company.
Finally, let’s talk about the future of this profession!
Although we cannot be sure on this point, we can see in France a real general awareness of the challenges and interest of SEO for any business wishing to grow digitally.
From a purely salary point of view, we also notice a certain difficulty experienced by agencies or advertisers wishing to recruit good SEO profiles. A rather positive point for professionals!