Business Digital Marketing Blog: subdomain or directory for its creation?

Blog: subdomain or directory for its creation?


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To dramatically improve the SEO quality of your site, it is very beneficial to start a blog around your niche. But there you have it, for your blog: subdomain or directory?

Subdomain, directory, quésaco?

Before all things, you must differentiate between a subdomain and a directory. Indeed, the two locations are very different and can influence many changes on your site.

The subdomain is a split space of your server which can be added to your domain name. Usually, subdomains are used to test new features or implement new designs before they go live. The address of the subdomain is also very different from that of your site.

How to choose and reserve a domain name?

Indeed, even if it uses the same server, the difference in structure is notable. While your site looks like “”, the address of a blog placed in a subdomain looks more like “”. This difference may have an impact on your SEO as we will see later in this article.

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Placing your blog in a directory is like creating a page. The structure of your internet address does not change, the server is not partitioned and the mention “/ blog” is added to it. A sub-folder in your directory is then created. Most companies use this subfolder system to organize the content on their site. Installing your blog directly in a directory also facilitates SEO.

The impact of the subdomain on your SEO

Creating a subdomain to install your blog is quite possible. However, you are going to have to think about doubling your marketing campaigns. Indeed, even being linked by an anchor on your main site, your site and your subdomain are two separate entities for Google. If one of your Internet spaces is well referenced, it is possible that the other is a little less. Creating one or more subdomains for your business as part of a blog is not not necessarily necessary.

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However, if you work in different areas of expertise in your company, it may be interesting to install your services on as many distinct subdomains. It can also be interesting if you are working internationally. Indeed, international referencing requires geolocalized optimization and a language adapted to the target countries. Since the subdomains are all independent, it makes some applications easier for you that are not possible when you install your blog directly in your website directory.

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Usually, SMEs do not need a subdomain or international SEO. Note that it is still possible, by asking your marketing agency, to set up these subdomains in a concern for classification of functionalities.

Install your blog directly in the directory rather than in the subdomain

If you really want to improve your SEO, you can install your blog in your site directory. You then concentrate your time, your energy and your resources on a single target: your site. All your efforts being focused on this area, you can reap the benefits of your SEO for your site and for your blog.

In addition, the content published on your site benefits from the strength of your backlinks. This criterion is essential if you want classify your business quickly and very high in search results. Indeed, the main goal is always to take you to the first places of the SERPs. Installing in the directory, unlike the subdomain, offers a simpler and faster option to obtain this advantage.

Facilitate your data analyzes

Host your blog on your main website also makes it easier to monitor its performance on data analysis software. On Analytics, you can see the number of page views, the conversion rate and see your bounce rate. Placing your blog in a subdomain therefore multiplies the number of analyzes to be done. Indeed, in the case of the creation of a subdomain for your blog, you must analyze your main site as well as your subdomain separately.

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This approach makes very little sense in the context of a blog. Indeed, it is present on your site for support your business and brand. By installing your blog directly into a directory, you can examine the overall online performance of your site. You then benefit from a simplified report that facilitates the analysis of your customers’ behavior. Indeed, you can see directly how they went from a page to a blog post or vice versa. Thanks to this data, it is easier to establish a strategy for your next content.

Place your blog in a directory or subdomain is therefore a question to think about at length. On the one hand, you will be able to classify your different online activities in two separate spaces, but you must also increase your efforts in marketing strategy. On the other hand, your site and blog work together and rank efficiently on Google while requiring minimal effort. Depending on your profile, your agency offers advice on the best choice for your blog location.

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