The hobby of Brad Pitt motorcycles is well known. Enjoy a magnificent collection of them (from brands such as BMW, Harley-Davidson, Indian or Triumph), which he also uses to many of their displacements common in Hollywood, that is, much more than posing. They are part of your life and contribute to that image somewhat transgressive in the universe of movie stars. So much so that he has decided to use this vehicle as argument of the last campaign from the coffee machine firm De’Longhi, serving as its new ambassador.
The objective of the campaign is to relate the brand’s products to the actor’s life, recreating your day to day in Los Angeles. He starts the day by preparing the inevitable coffee and moves around the city on the handlebars of his motorcycle, completing the day with the return home to enjoy another moment of flavor with De’Longhi. All in a production cared for with care own that the character demands and directed by Damien Chazelle.
The bike Pitt uses for the ad is one of his own collection, specifically one Ecosse Moto Works customized by the prestigious Roland Sand, one of the world’s great developers of unusual machines.
When Pitt acquired it in 2012 it was regarded as the most expensive motorcycle in the world of prodmass production (although only a dozen of them were made), priced at $ 300,000 (254,000 euros). An amount that is justified by the exclusivity of the model, built with special materials such as titanium and carbon fiber.
The heart of the Ecosse is an engine 2.4 liter V-twin of cubic capacity and that delivers a power of 225 hp. Ride suspensions Ohlins and a powerful brake system capable of safely stopping a motorcycle with its performance. Its design is groundbreaking and daring, In addition, Brad Pitt’s unit was modified between 2018 and 2019 by resorting to an aluminum body, new suspensions and another series of special parts.