Establishing a process map is essential for companies wishing to be part of a continuous improvement process. How to implement the mapping of your processes? How can this graphic representation become a tool for the internal organization of your company? > Download this e-book to discover the issues and challenges of digital transformation for SMEs.” …
When working or wanting to work in the world of natural referencing, 3 options are available to us: work in an SEO agency work for the advertiser work freelance In this guide, you will discover my opinion on these 3 options, knowing that I am both an agency SEO consultant and a freelancer. As far …
Where to Work as an SEO Consultant? (Advertiser, Agency, Freelance) Read More »
Acclaimed by both individuals and professionals, the Excel software offers many functions for making complex tables and performing calculations. When a user wishes to find specific data in a table, he can use the “VLOOKUP” or “HLOOKUP” functions.
Creating a Chat Bot on Facebook Messenger can have many interests for businesses. How is it possible to create one quickly? Without development knowledge? Different tools can allow you to get there without breaking your head. A few years ago, we presented on LEPTIDIGITAL the arrival of ChatBots Messenger, a new way to automatically engage …
How to create a Facebook Messenger chatbot in 10 minutes? Read More »
Linkedin is full of features and possibilities not always exploited by web marketers. If carousels are increasingly used by brands and informed users on Linkedin, many are still unaware of their existence and their interest. Here is concretely why and how to create them. PS: in this article, we are going to talk about the …
Early Bird means in French “Bird in advance”. This expression refers to a marketing practice applied both in B2C communication and in a B2B strategy. It promotes a rapid reaction of the recipients following a marketing solicitation of the type mailingnotification push or even sending an SMS. The principle is simple: a preferential rate or …
In recent days, Instagram has been making headlines on digital media because of the latest updates announced by its manager, Adam Mosseri, which are sowing discord on social networks. While it was in full deployment on user accounts, Instagram returned to it, because of the many negative feedback and even petitions launched against this update. …
Will Instagram Stop Copying TikTok? (News Feed, Algorithm, etc…) Read More »
Google recently updated its Search Quality Rating Guidelines intended primarily for its Quality Raters (Search Evaluators) that scan and score search results to optimize the performance of its algorithm. Here is an access to the complete updated document as well as an overview of the changes made in one of the last major versions. Updated …
Within a company, the feedback Negatives can quickly demotivate employees. To avoid this pitfall and succeed in maintaining a good relationship with the employee, there is the “sandwich” method. This type of feedback consists of placing a negative remark between two positive comments, which will facilitate the exchange between the two parties.