what is it and how to define hers?
Sound identity is just as important a marketing tool as corporate identity. It is therefore part of the strategic means to enhance a brand image, but also to attract and retain customers.
Digital Marketing
How to spy on your competitors on Facebook Ads?
You run campaigns on Facebook Ads, you want to start campaigns or you want to improve your current campaigns. So we have the perfect tool to help you with your Facebook Ads campaigns by spying on your competitors! How to access the tool to spy on your competitors? Prerequisites Before being able to access the …
Minimum viable product: definition and interest
The development of the minimum viable product represents the concept allowing any innovative company to make its activity prosper. With the use of this approach, the chances of success of a new product are greatly increased. The MVP includes a number of significant advantages which it is useful to elaborate on here.
role, missions and key skills
The UX Designer has more than one string to its bow. In addition to his knowledge of design and web ergonomics, he must have many other qualities. He is thus a true project manager who must excel in the art of communicating ideas and bringing together decision-makers, graphic designers, developers and users around common objectives.
What is tactile marketing? Definition and examples
Tactile marketing occupies an increasingly important place in the sales strategy of companies today. In stores, for example, customers often feel the need to touch and handle products in order to assess their quality, which will influence their purchasing behavior.
What is CTR (click through rate)?
CTR is one of the key performance indicators (KPI), to measure the effectiveness of the company’s digital strategy, and to improve it by making the relevant corrections. When the rate is high, the company may conclude that Internet users are seduced by the clickable element. While it is useful to monitor the click-through rate for …
definition, examples and sites to buy one
The domain name identifies the address of the website, just as a postal address constitutes the address of an accommodation. Users enter the domain name in their search engine, to go to the website and visit it.
what is it and how to do it (+ examples)
Instagram Highlights is a feature introduced by the social network in 2017, to compensate for the ephemeral nature of the Story. A visible and lasting element, it is highlighted on the account profile: the Highlight, as a “featured” Story, represents a powerful communication tool at the service of brands. Since 2017, the success and frank …
definition, existing threats and advice
Cybersecurity brings together all the techniques designed to protect the sensitive data of Internet users, computer systems and networks from attacks. This is an increasingly important area, not only for individuals, but also and above all, for businesses. Developing a comprehensive cybersecurity protocol can be hard work.