A CTA or “call to action” prompts a reader to take action and click on a button that you have inserted into your web pages. For example, the CTA invites Internet users to discover your other sites and blogs through a link. CTA arouses the curiosity of readers and impact their purchasing decision for commercial …
Retargeting on Facebook allows you to obtain excellent results for retargeting your prospects or developing the audience and engagement of your page. To create a campaign, you have to follow several steps, the first of which is to precisely identify the target. From this will result the choice of the appropriate strategy and therefore the …
For the implementation of an emailing strategy and as in any marketing approach, it is preferable to perform conversion rate optimization tests (CRO for Conversion Rate Optimization). > Download this email marketing optimization checklist” align=”middle”/>This practice is interesting insofar as the behavior of each audience is different. Something that works for one business may not …
On the Internet, video is the most popular format. In fact, 86% of Internet users say they use video to obtain information or learn about a subject. And for good reason: it is an efficient and relevant format, familiar to users. It is therefore perfectly suited to setting up advertising campaigns. A recent study showed …
Gone are the days of posting job vacancies in newspapers and on billboards, and while posting an ad online to find the perfect candidate for a job can be very risky, it is possible for a job. company to act proactively in recruitment and to put in place an inbound recruiting approach that takes advantage …
On the search engine results pages (or SERPs), the meta description is one of the key elements to optimize in order to stand out and encourage Internet users to click. It can happen that the meta description is neglected because it does not represent a factor of positioning of the keywords and therefore has no …
Today, it is difficult for a business to exist without web marketing. The digital strategy can be more or less developed, but the simple fact of being present on the internet constitutes in itself an act of webmarketing.
On the internet, it is the visuals that are popular. Indeed, information passes better through a graphic medium than a written medium. Infographic is one of the formats currently in vogue. It not only allows a brand to disseminate its message visually, but also to demonstrate its expertise and establish its credibility.
The Internet is constantly evolving and it is therefore essential to conduct a regular SEO audit to ensure that your site meets the latest search engine requirements. Because Google now conducts several hundred updates per year to always offer the best possible results to Internet users. There is a method and a range of tools …