Digital Marketing

Selectos sacrifices its netlinking to regain its visibility

pénalité google

The Selectos site, specializing in the selection and comparison of consumer products, has suffered the wrath of Google’s manual penalty. Its external links made it lose 90% of its traffic. Six weeks later, the Belgian site regains its visibility. Selectos punished by Google: its netlinking in question In 2020, Google’s famous manual penalties are still …

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UX as a “new” official positioning factor on Google

google critères ux seo

If it has been several years since SEOs are increasingly interested in user experience in addition to historical positioning factors, especially on the loading time and mobile compatibility part of their websites, a recent Google article comes to confirm the trend started. Google has officially announced that more and more UX criteria will be integrated …

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The 14 Best Email Marketing Autoresponders

The 14 Best Email Marketing Autoresponders

Having an emailing strategy has become essential for a business. According to 59% of marketers, this is the most interesting channel in terms of ROI. Among the many emailing software available on the market, some offer an autoresponder option. This functionality automates the sending of marketing emails to predefined groups of contacts and, if necessary, …

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