Content Spinning: good or bad SEO practice?

Exemple Content Spinning


Content is essential to make yourself visible on search engines and in particular on Google. On the other hand, the production of content represents a considerable load and strongly impacts the budgets allocated to SEO. On paper, the content spinning promises to reduce costs by industrializing production through automation. But in practice, this method can turn out to be more complex than it seems and especially very risky for the uninitiated. So content spinning: good or bad idea?

What is content spinning?

the content spinning is a method which, thanks to specialized tools, allows to generate different but similar versions of text content. Thus, content spinning is useful when you want to edit a large amount of content “Unique” but in the same sense. This method makes it possible to industrialize the production of certain content and to save a lot of time.

How does Content Spinning work?

Content spinning is nothing more or less than text with multiple choice or variable holes. Within a reference text, key passages are inserted in the form of “holes” in which we can add different choices, generally synonyms.

Example source text for content spinning:

Here, the holes are surrounded by the brackets “{}” and the choices, or the variants are separated by vertical bars “| “.

For each hole, the tool will “turn” between the different alternatives randomly and generate texts more or less different from each other. The higher the number of possibilities (number of choices per hole) and the number of holes, the greater the chances that the contents have low similarity rates will be high.

Spin results with the free Infowebmaster content spinning tool:

Text Version 1:

“Is content spinning a recommended practice for generously and simply feeding my website and strengthening my presence on Google to finally become more efficient than my competitors in natural referencing?” “

Text Version 2:

“Does the spin represent an adequate solution to densely and efficiently feed my website and improve my visibility on search engines to finally be more competitive than my competitors in SEO?” “

Text Version 3:

“Is spinning content a sustainable method to densely and efficiently feed my site and boost my visibility on Google to finally become more competitive than my competitors in SEO?” “

Text Version 4:

“Is spinning content a recommended solution to broadly and simply expand my site and increase my presence on Google to finally be better than my competitors in SEO?” “

Text Version 5:

“Does content spinning represent a recommended method for densely and simply nourishing my website and boosting my visibility on search engines to finally become more efficient than my competitors in natural referencing?” “

The importance of the basic model

The model that will serve as a basis in thecontent spinning tool is essential to have satisfactory results, both for Google and for the user. the automatically generated content can quickly turn into “mush” if the source text is not well designed, especially when desired generate a lot of different versions. On the other hand, when the base spin is well designed, the number of texts generated can be misleading while having a low similarity between them, which limits the presence of duplicate content.

Industrialize content production for SEO

The emergence of content spinning

Content spinning did not appear by chance in the SEO world. Beyond the technical aspect, text content has quickly become essential for be visible on Google. It is indeed the only content format that the engines and more particularly Google are really capable of interpreting in a systematic and relatively reliable way. Text content is therefore the basic material on which algorithms operate to understand what a page is about but also to judge its relevance on a search expression.

In SEO strategy, the objective being very often to be visible on a maximum of queries related to a theme, multiplying the number of pages amounts to multiplying the number of potential entries to a site. But for Google, each content must be unique. The duplicate content have long been heavily sanctioned by the algorithm.

“One keyword = one page = unique content”

The production of unique content is therefore essential to sustainably increase its visibility on search engine. But this task is also one of the most resource-consuming: time if you write yourself, money if you subcontract. Rationalizing the costs or the time spent then becomes one of the main issues and a significant part of the ” SEO budget “. It is even crucial when it is necessary to mass produce content (e-commerce sites, geo-localized pages, ad sites, etc.). This is where the content spinning can be seen as an attractive alternative.

Panda, or Google’s revenge on low-quality content

It should be kept in mind that this kind of method generally goes the opposite of google recommendations in terms of good SEO practices. Even if we can always discuss it, in general, when we talk about spin, we are referring more to the Black Hat SEO and automation techniques. However, Google expects precisely the opposite: quality content to serve its users the best results they may be. Google was not created to generate traffic on websites but to respond in the best possible way to the expectations of its users. It is with this in mind, and in view of the abuses observed that Google invests (or at least communicates for the most skeptical) a lot in the hunt against low quality content that are detrimental to its objectives and the proper functioning of its search engine. The best-known action being the implementation of the “Panda” filter in 2011 which precisely targeted duplicate, poor and low-quality content.

Google Panda algorithmic update

More recently, it is the EAT update which caused a stir, even if it focused more specifically on content ” YMYL ”(Your Money Your Life), many sites on these themes have been strongly impacted.

Regardless, content remains a fundamental for Google, and its expectations in terms of quality are still growing. Today’s standards will surely not be tomorrow’s. It is better to anticipate and think over the long term if we want to solidify our visibility in the long term.

Is content spinning necessarily bad?

The answer is no. Everything is not to be thrown in the content spinning. On the other hand, it is still largely discouraged if you do not have a solid foundation in SEO.

The content spninning can indeed be detected by Google and without precaution, you will not fall so simply between the cracks. The important thing is to work well on your basic text to generate versions with the lowest possible similarity rates and avoid linguistic errors.
Also, it is essential to take time to reread the generated content and avoid uploading content that will ultimately serve you more than anything else.

On the other hand, content spinning can be used as a basis for writers who can rework already pre-prepared texts, which can represent a significant time saving.

Conclusion on content spinning: is the game worth the candle?

It is undeniable that content spinning is an easy solution that tends to be an eye-catcher for many SEOs. When the resources are not up to the ambitions, it may seem opportune to implement this type of solution and it is difficult to judge the use of these so-called “limit limits” methods. In a world where only the first ten exist, one cannot throw stones at those who flirt with the penalties. You just have to be aware of the risks involved, and that what works today (and even that…) can just as much collapse tomorrow. The spin can still be used in very specific cases or serve as a support for writers but this requires a certain knowledge and especially a lot of experience to be fully aware of the benefits / risks.

What is certain is that we do not recommend this kind of practice, and more particularly when it comes to companies or craftsmen who depend directly or indirectly on their website.

Nothing beats the work of a web editor to perpetuate the visibility of content on a search engine. As for the question of quantity and resources, there is obviously no magic solution. It is about finding the best compromise between quantity and quality. For that, get closer to an expert or an SEO agency to set up a solid SEO strategy adapted to your resources.

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