definition, objectives and activity ideas

definition, objectives and activity ideas


It is becoming more and more important for companies to strengthen the cohesion of their teams, whether in terms of loyalty, employer branding or fulfillment at work for each employee. As a result, there are now new management methods to guarantee the performance and well-being of your employees: team building. Here are 8 types of team building activities to prioritize for your teams.

What is team building?

Team building literally translates to “team building” and refers to a collective activity offered to employees of a company to strengthen cohesion and ties within a group. Employees then realize that they are stronger together and that the collective is essential within the company, just as in everyday life.

The term “team building” appeared in 1980 in North America and immediately interested Human Resources managers. Indeed, team building activities help develop a common corporate culture. They convey a feeling of cohesion, generate trust between teammates and stimulate the desire to invest in the company. HR departments have therefore seen it as a lever to increase productivity. Team building also contributes to the recognition of the employer brand. These events contribute to employee loyalty and also influence candidates during the recruitment phase by conveying the image of a healthy and friendly work environment.

Why do a team building activity?

A team building, or more precisely an activity to strengthen team cohesion, promotes understanding between the employees of a company, while helping them to get to know each other better and to reduce the risk of tension between them on a daily basis.

This type of activity therefore improves communication and the general atmosphere at work. Team building also facilitates the integration of new employees within the teams.

Without forgetting that, during these events, the members of the company learn to better identify their qualities and their weaknesses, which allows them to be more efficient and effective.

8 examples of team building

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Face-to-face activity: micro-workshops during lunch breaks

Among the “simplest” activities to set up, you can go through micro-workshops during lunch breaks. They are firmly anchored in the daily lives of your company’s employees, while representing a reasonable investment.

It can be a cooking workshop or even a “DIY” or Do It Yourself workshop. The MV Group, a Breton specialist in marketing and advertising, applies this principle with micro-workshops called MVGreen. In the example of this link, MV Group proposes to make a recycled tawashi sponge from old socks.

In addition to making your employees aware of the environment and improving their relationship with their colleagues, you allow them with this example to have a real break in the day, while providing them with something fundamentally useful on a daily basis.

Face-to-face or remote activity: lunch with brainstorming on the menu

You can replace your usual service meeting with a casual lunch in the company or in a virtual room. You will be able to bring together all the employees working face-to-face and remotely during a friendly moment of creative discussions.

If all your employees are in person, you can call on a caterer or go to a restaurant. For more conviviality, you can also ask each employee to prepare a homemade dish to share. In the case of a remote lunch, you can also ask participants to share their recipe with their colleagues.

These informal meetings are particularly important during busy periods or after major holidays, but also if part of your team is teleworking. They are key moments for exchanging ideas or sharing company results. Thanks to this type of team building, employees feel united and involved in the success of the company.

Remote activity: video game tournaments

A true classic of team building, tournaments are perfectly suited to managers wishing to offer an entertaining and rewarding activity at a reasonable cost to their employees. Intense and fun activities, video games make it possible to set up tournaments that promote the implementation of strategies, good understanding and knowledge of each person’s strengths and weaknesses.

There are many examples of video game tournaments: police investigation, car racing or traveling around the world. This type of team building has the advantage of bringing all employees together around the same mission and thus strengthening teamwork and collaboration.

Face-to-face activity: paintball or laser game

Paintball and laser tag are fun and team-building activities which, contrary to what some might think, do not lead to unnecessary risk-taking.

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Once the teams are formed, they can play on different missions of a predefined duration. You have to avoid getting hit by the other team and achieve your goal. To succeed, you have to show tactics and team spirit. Indeed, you have to interact with the other members of your team, protect your teammates and earn points. These activities greatly develop team cohesion and at the same time help relieve stress.

Face-to-face or remote activity: discovery sessions and other courses

You can offer courses or discovery sessions to your company’s employees. This team building is useful for employees who encounter a different culture as part of their missions. In fact, this can concern an initiation to a language, and more generally to a culture, in particular through exchanges with natives.

The kitchen remains a great classic in terms of lessons and can be organized remotely and combined judiciously with a lunch with brainstorming where everyone will eat what they have made. You can also ensure the well-being of your employees with sophrology or yoga classes at flexible times, depending on their availability. Then opt for an in-house resource if one of your employees has the required skills, or for an external service provider such as CultureZen.

Face-to-face or remote activity: escape games and big quizzes

These two activities have the advantage of being able to be done in company as well as remotely, or even by combining the two. Having become great favorites of companies already practicing team building, games areas are activities with proven effectiveness. Indeed, they allow your employees to understand their limits, to surpass themselves and to help each other in conditions that are radically different from their workplace. What’s more, the fun aspect of such an activity promotes their ability to get involved, listen to themselves and concentrate, as the escape game network Get Out! offers.

In the same vein, you can offer your employees a large-scale quiz. The themes of these questionnaires are innumerable and range from general culture to the musical blind test through questions on the environment. Thanks to specialized service providers, they will contain personalized questions, adapted to the team, the sector of activity or even the aspects of the general culture inherent in your corporate culture.

Face-to-face activity: yin & yang

The “Yin and Yang” activity improves communication between employees and strengthens their team spirit.

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First, you should ask your collaborators to think of obvious associations like yin and yang, dog and cat, or a child and a ball. They should then write down the name of each member of the couple on two different pieces of paper. Then, one of these papers must be placed on the back of each employee. Of course, no one gets their own suggestion. It is then necessary that everyone guesses the word which has been attributed to him and therefore the other half which is associated with him. To do this, everyone must mingle with each other and ask each other questions that they can only answer with yes or no. This activity requires almost no preparation, therefore little time, and offers many advantages such as the consolidation of team cohesion and exchanges between colleagues.

Face-to-face activity: seminars with tourist program

More classic, but more expensive, seminars with a tourist program require a substantial budget and a large organization. It is strongly recommended to go through a service provider in this area to save as much time as possible on your activity.

Traveling as a team means making discoveries between collaborators and making sure you build lasting memories together. You can get closer to experts like Châteauform, seminar specialist in unusual places in France, Germany, Italy, Spain, Belgium and Switzerland. If you have a flexible budget, you can organize many activities on site to make the stay memorable.

Remote activities: the virtual race

Whether running or cycling, virtual races have developed since the Covid-19 health crisis. Many marathons now have their digital version, especially that of New York. For more conviviality, it is possible to structure the team with bibs in the colors of the company. Each employee runs individually, but the times are accumulated via a shared application. It is then the whole team that moves forward together, which strengthens its cohesion and group work. Each encourages and motivates the other to achieve the best performance. In addition, some service providers offer, in addition to the application, the possibility of running for a good cause to further motivate your team.

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