Communication professionals and digital marketing managers salary

Salaries for the digital marketing and communication professions
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What are the average salaries in digital professions in 2023? Social media manager, marketing director, web project manager, SEO project manager, and project director, here are the results of a recent study conducted by the recruitment firm Michael Page.

The average salaries presented below are in K€ of annual gross salary for professionals based in the Paris region.

(For professionals based in the region, consult the table further down in the article to visualize the percentage reduction in salary to apply to these reference salaries to obtain the average salaries practised in your region).

Here is the source of the study and data presented below.

Table of Contents

Salaries for DIGITAL professions according to experience (0-2 years / 2-5 years / 5-15 years)

The stars indicate the level of recruitment tension for this type of job. The higher the number of stars, the more difficult it is to recruit this type of profile currently (and therefore the more leeway you potentially have to negotiate your salary).

image 2
  • Community manager/Social media manager: 30 – 35 (0 – 2 years of experience) / 35 – 42 (2 – 5 years) / 40 – 70K€ (5 – 15 years) – ★ ★ ★
  • Web/digital project manager: 35 – 40 / 38 – 50 / 45 – 60K€ – ★ ★ ★
  • Consultant/SEA/SEO/SEM Manager: 28 – 35 / 35 – 45 / 40 – 60K€ – ★ ★ ★
  • Webmarketing/e-commerce manager: 26 – 32 / 30 – 38 / 35 – 45K€ – ★ ★ ★
  • E-merchandiser: 28 – 34 / 32 – 40 / 38 – 45K€ – ★ ★ ★
  • Designer / Web editor / Webmaster: 25 – 30 / 28 – 35 / 34 – 42K€ – ★ ★ ★
  • Brand content manager/Content strategist: 32 – 36 / 35 – 45 / 40 – 60K€ – ★ ★ ★
  • Traffic manager/Acquisition manager/Growth hacker: 35 – 42 / 40 – 55 / 45 – 65K€ – ★ ★ ★
  • Lead Generation Manager: 32 – 36 / 35 – 45 / 42 – 60K€ – ★ ★ ★
  • Affiliation/partnerships manager: 35 – 42 / 40 – 55 / 50 – 65K€ – ★ ★ ★
  • CRM manager: 34 – 40 / 40 – 55 / 50 – 70K€ – ★ ★ ★
  • Product owner: 38 – 45 / 45 – 55 / 50 – 70K€ – ★ ★ ★
  • UX designer: 40 – 50 / 45 – 60 / 60 – 80K€ – ★ ★ ★
  • Data/web analyst: 38 – 45 / 42 – 55 / 50 – 75K€ – ★ ★ ★
  • E-commerce account manager: 35 – 42 / 40 – 50 / 45 – 70K€ – ★ ★ ★
  • E-commerce/marketplace/digital manager: 40 – 50 / 50 – 80 / 60 – 100K€ – ★ ★ ★
  • Chief digital officer/Head of digital: 60 – 90 / 80 – 120 / 100 – 150K€ – ★ ★ ★

Salaries for MARKETING professions according to experience (0-2 years / 2-5 years / 5-15 years)

marketing career salaries 2023
  • Marketing assistant: 24 – 28 / 28 – 32 / 30 – 36K€ – ★ ★ ★
  • Marketing research manager: 28 – 32 / 30 – 36 / 35 – 42K€ – ★ ★ ★
  • Product manager: 30 – 35 / 35 – 45 / 45 – 55K€ – ★ ★ ★
  • Trade marketing officer: 30 – 35 / 35 – 45 / 42 – 50K€ – ★ ★ ★
  • Category manager/market manager: 40 – 45 / 45 – 50 / 50 – 70K€ – ★ ★ ★
  • Group leader: 50 – 60 / 60 – 80 / 70 – 90K€ – ★ ★ ★
  • Marketing director: 70 – 90 / 80 – 150 / 120 – 180K€ – ★ ★ ★

Salaries for the COMMUNICATION & ADVERTISING professions according to experience (0-2 years / 2-5 years / 5-15 years)

communications and advertising salaries 2023
  • In charge of press and influence relations: 28 – 32 / 30 – 40 / 40 – 50K€ – ★ ★ ★
  • Media planner / Programming manager: 26 – 32 / 30 – 36 / 35 – 42K€ – ★ ★ ★
  • Communication officer: 26 – 34 / 32 – 40 / 38 – 50K€ – ★ ★ ★
  • Event manager: 24 – 30 / 30 – 35 / 35 – 45K€ – ★ ★ ★
  • Communication manager: 45 – 60 / 50 – 70 / 60 – 85K€ – ★ ★ ★
  • Communication director: 70 – 100 / 90 – 120 / 120 – 150K€ – ★ ★ ★

Salaries for DESIGN & CREATION professions according to experience (0-2 years / 2-5 years / 5-15 years)

salary design jobs creation 2023
  • Graphic designer: 24 – 28 / 26 – 32 / 32 – 38K€ – ★ ★ ★
  • Web designer/Motion designer: 28 – 32 / 30 – 38 / 36 – 45K€ – ★ ★ ★
  • UI Designer: 32 – 38 / 36 – 46 / 45 – 60K€ – ★ ★ ★
  • Artistic director: 35 – 40 / 40 – 50 / 50 – 70K€ – ★ ★ ★
  • Packaging coordinator: 26 – 32 / 30 – 38 / 36 – 45K€ – ★ ★ ★
  • Print project manager: 30 – 35 / 35 – 40 / 40 – 50K€ – ★ ★ ★

How to read these average annual salary grids if you work in the regions?

The firm offers reduction percentages to be applied to each salary depending on the region in which you work:

  • AUVERGNE RHÔNE-ALPES between -5% and -15%
  • BRITTANY between -10% and -20%
  • CENTRE-VAL DE LOIRE between -12% and -20%
  • GRAND EAST between -10% and -18%
  • HAUTS-DE-FRANCE between -10% and -20%
  • NORMANDY between -10% and -20%
  • NEW AQUITAINE between -12% and -20%
  • OCCITANIA between -8% and -12%
  • PAYS DE LA LOIRE between -10% and -20%
  • PACA between -10% and -13%

To discover the salary grid for IT, Data and Tech jobs, it’s here.

2016, 2017 and 2019 vs 2022 / 2023: what evolution of salaries for digital professions?

The recruitment firms Edgar People and Robert Half have published 2 studies presenting the average annual salaries of different digital professions between 2016 and 2017: from the project manager to the SEO expert, including the social media manager, the growth hacker and the traffic manager, here are the average annual salaries that were practiced for different digital professions.

The first study in the form of an infographic is solely based on internal data from Edgar People. The latter returns to the average salaries of employees working in digital. Depending on the trades, two to three ranges of gross annual salaries are presented. A range for Juniors (between 0 and 3 years of experience), a range for intermediate profiles (between 5 and 10 years) and one for senior profiles (more than 10 years of experience).

Salaries are expressed in gross annual K€ and do not take into account variable elements and benefits in kind. This is about average ranges based exclusively on the salaries of professionals in the Paris and Île-de-France sector recruited by the recruitment firm Edgar People.

What salaries for web project managers, SEO, webmarketing and traffic managers?

web and seo project manager salary

What are the average annual salaries for social media managers, content managers and UX designers?

social media manager salary

What are the average gross annual salaries for growth hackers, e-crm managers and e-commerce managers?

growth hacker salary

What average annual salaries for business developers, key account managers and VP sales?

business developer salary

What salaries for top management jobs in digital?

salary cto cmo cdo

Salaries of digital professions for Juniors (- 3 years of experience):

  • Project Manager : 25 to 35K€
  • traffic manager : 30 to 40K€
  • SEO expert : 35 to 45K€
  • SEA expert : 35 to 45K€
  • Social Media Manager : 28 to 40K€
  • Content Manager : 26 to 35K€
  • UX/UI Designer : 30 to 40K€
  • Growth Hacker : 35 to 45K€
  • E-CRM Manager : 30 to 40K€
  • Business Developer : 30 to 40K€ (excluding variable)
  • Key Account Manager : 40 to 55K€ (excluding variable)

Salaries for internet jobs for more senior profiles (from 5 years of experience):

What are the average gross annual salaries of more senior profiles in digital? Here is an overview.

  • Project Manager : 45 to 65K€
  • traffic manager : 40 to 50K€
  • SEO expert : 45 to 60K€
  • SEA expert : 45 to 60K€
  • Social Media Manager : 50 to 65K€
  • Content Manager : 50 to 65K€
  • UX/UI Designer : 50 to 70K€
  • Growth Hacker : 45 to 65K€
  • E-CRM Manager : 50 to 70K€
  • Business Developer : 45 to 55K€ (excluding variable)
  • Key Account Manager : 55 to 75K€ (excluding variable)

Average salaries for top digital management jobs:

  • Ecommerce Manager : 50 to 80K€ (more than 5 years of experience)
  • CMO (Chief Marketing Officer) : 60 to 90K€ (more than 5 years of experience)
  • CTO (Chief Technology Officer) : 65 to 100K€ (more than 5 years of experience)
  • VP Sales : > 80K€ (more than 10 years of experience and excluding variable)
  • CDO (Chief Digital Officer) : > 100K€ (more than 10 years of experience)

Salaries of web marketing professions in 2019

These salaries are based on data from the recruitment agency UrbanLinker and are valid mainly for Ile de France. In the provinces, expect to be paid below these amounts, but some companies also pay very well even outside Paris.

web marketing salaries 2019
Overview of salaries for webmarketing professions practiced in 2019

Wages for digital professions in 2016 – 2017 by Robert Half

Another one study on salaries in digital professions 2016 – 2017 has just been published, it is that of the firm Robert Half. The latter presents the salaries of a much larger sample of digital professions for 2016 – 2017. The salaries presented are also expressed in gross annual terms. Several ranges are presented depending on the candidate’s experience. These salaries are once again rather representative for the Parisian job market. Here is the detail.

Community manager, brand content manager, social media manager: what salaries for 2017?

From Community ManagerCRM specialistdigital marketing directorto social media manager passing through the acquisition managerthe brand content managerwhat are the average gross annual salaries practiced in 2016 and what is the evolution to be expected in 2017?

project manager salaries 2017

SEO manager, digital analyst, digital evangelist, traffic manager: what salaries for 2017?

webmarketing project manager salaries 2017

Web designer, HTML integrator, web product manager, what salaries for 2017?

content marketing salaries 2017

Web development engineer, software architect, functional project manager, what salaries for 2017?

IT department salaries 2017

Technical director, chief data officer, system and network technician, what salaries for 2017?

jobs salaries if 2017

What are the salaries of web developers (Java, PHP, Ruby, Python, …)?

This infographic does not present the web developer salarieshere is a small graph produced by Jobprod which presents the average annual remuneration by technology developed and by experience:

web developer salaries

You can see it on the graph below, the salaries of developers are really very variable depending on the technologies programmed but they generally oscillate between 30 and 40K€ for a young graduate.

So, are you paid rather well or less well than the profiles recruited by these recruitment firms? Be aware that in any case, the best way to get a raise (when you do a good job) is to look elsewhere and then renegotiate your salary!

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