If we compare the surface of the grille of any of the Audi or Mercedes-Benz models with that of the new BMW 4 Series we will realize that the surface is practically the same in both models -if it is not greater in the model with the four rings-, however, the problem is not the size, but the shape.
BMW has been widely criticized for the ‘radicalization’ of its iconic kidneys and above all, the last ones introduced in the new BMW 4 Series.
Despite the barrage of criticism, BMW will continue with its bold designs as the brand’s chief designer has commented to Auto Express.
In the words of Domagoj Dukec to the aforementioned medium, «For some clients, if you want to reach them, you have to stand out» and with this I don’t always know “Can please everyone”.
Mr. Dukec confirmed that to stand out you have to be different and the truth is that it seems that he was not surprised by the criticism directed at the design has confirmed that BMW listens to what fans and customers have to say and includes it in the evaluation process analysis of the design department.
Despite the recent wave of criticism, the design department explained that the company’s design direction has not been reconsidered. Duke added: “We will present BMW as a progressive and pioneering brand that will always try to combine some kind of paradigm, such as sportiness and elegance”.
The chief designer concluded by saying that “There is no solution or recipe, but we always want to make the car desirable and stand out, because if it does not make a difference, there is no need to build cars for BMW, because BMW deserves cars with character”.
And you, what do you think about it?