Since 2020, this platform becomes the most sought after content destination by influencers, politicians and celebrities. Most prospects are then on TikTok and are active there.
Once you have mastered it and familiarized yourself with its video features, you can use this very popular app to your advantage.
By being on TikTok, your business gets closer and closer to its audience and attracts the interest of a large number of users. When it comes to paid advertising, it does offer some options, but if you don’t implement a hashtag challenge, you will be missing out on one of the best ways to build brand awareness and generate leads. Tiktok views.
So how can you use TikTok to benefit your business? The editor shows you how to make TikTok the ultimate tool for expanding the reach of your business and share the same opportunity to increase your Tiktok followers.
What is TikTok?
TikTok is a short video sharing app that comes from China.
It allows users to create and share videos with an average length of 15 seconds. On these short tiktok videos, the users :
- reveal their talents as dancers,
- have fun playing back their favorite songs,
- take up challenges or challenges,
- and perform humorous sketches.
The application provides these users with filters and speed-up or slow-motion effects so that they can create videos that look like them. It allows them to make small clips in which they share their imagination and creativity.
If previously the success of TikTok was limited to Asia, it was in August 2020 that it became very popular in Europe. TikTok owes this huge success to the acquisition of Musica.ly which is a popular competitor playback app in Europe. And today’s TikTok is none other than the fusion of these two applications.
Why should a company be present on Tik Tok?
This app has an impressive number of users
The average age of TikTok users is between 18 and 34 years old. This is not surprising to everyone. Just like many social media platforms, it was young people who started using this platform and held it in their hearts in the early days (when TikTok was still Musical.ly). Although users are still much younger, the number of adults flocking to the platform cannot be ignored. Whether you are an influencer or a business, it becomes possible to have a Tiktok compensation.
Today, TikTok has over 1.5 billion users among whom you will find dentists, teachers, police officers, parents and even grandparents on the platform. This means that by being present on this platform, your company will be able to reach a large audience with an incredible diversity of profiles. It is therefore essential to put in place a good strategy to convert these users into Tik Tok followers.
People’s attention is easier to capture on TikTok
TikTok is known for its most valuable feature of attracting attention with its presentation of content. The content is displayed in full screen format, which means there are no other distractions and no “partial” impression. This is very different from some platforms where an impression can be counted when only part of the message has been displayed.
With TikTok, you can grab the user’s full attention in less than a second. It is therefore easier to obtain Tik Tok followers than on other social networks. All you have to do is figure out how to keep them on the lookout. This might not be too difficult, as the latest research shows that users spend an average of 52 minutes on TikTok each day.
This means that although each tiktok video lasted a full minute (which most aren’t), audiences watch at least 52 videos a day on TikTok. We let you imagine the potential of Tiktok views that this represents …
TikTok users are active
TikTok users already engage in an immersive experience long before they open the app. The short ones tiktok videos have all the qualities to capture the full attention of viewers. Not only do they have to look at the screen, but they also have to listen to the sound, because the audio is very important in the content. By putting in place a good strategy, you will have all your chances to drill on Tiktok. This will allow you to obtain a remuneration on Tiktok
Use hashtag challenges in your favor
TikTok has a huge community of content creators. When users decide to participate in a challenge, they create their own original content and encourage others to do the same. Some challenges become real tiktok trend. If you are a small business owner and dream of continued brand development, now is your opportunity. In addition to the possibility of creating in-depth participation, there are other advantages such as:
- strengthening your presence on social networks, especially among younger generations. Which allows you to generate more traffic and get more Tik Tok followers by reaching a new audience;
- the ability to organize large amounts of user-generated content;
- the opportunity to collaborate and develop your influencer marketing profile with influencers. You will increase your brand awareness, as well-known influencers in the community will encourage users to participate in your thematic challenges.
TikTok provides paid advertising to brands to improve branding. After paying to sponsor your hashtag challenge, your posts will appear on the “Discovery” page. Users just need to click on your ad to complete the challenge. You can also choose the Hashtag Challenge Plus eCommerce feature, which can guide users to your purchases on your website. In addition to generating leads, this option allows you to obtain Tiktok subscribers.
This app offers a variety of different creative ad formats for brands and businesses to explore. For now, there are several types of TikTok Ads and they are:
- In-Feed Ads;
- Takeover of the brand;
- Brand Hashtag Challenge;
- Brand effects.
Each type of TikTok Ads offer has its own unique functionality and way of promoting your business. They differ in terms of:
- the creation of announcements,
- analysis reports
- and ad management tools.
What makes TikTok a powerful, yet easy-to-use platform to help businesses and brands advertise to millions of users around the world.
While TikTok ads are not yet as popular as Facebook or Instagram ads, they are an incredible opportunity for brands looking to expand their reach. With this feature, you will be able to get more Tik Tok views. Even if you’re still a small business on a budget, TikTok Ads provides several unique tools to help brands and businesses excel.