Does it become a Premium brand within the Group?

Does it become a Premium brand within the Group?

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Although in most markets -except for the Italian local- Lancia had disappeared, in recent months the brand has been working on a renew your access model, he Ypsilon.

As you already know, the small Ypsilon continues to be sold in Italy and in fact, it is the only model that the manufacturer currently has in its range.

As we told you months ago, some rumors suggested that the historic and legendary brand could even disappear although it seems that this is not finally going to be fulfilled and is that after the creation of Stellantis – fruit of the merger between PSA and FCA-, Lancia could now take on a relevant role under the umbrella of the Motor Group which brings together a total of 14 brands.

A few hours ago the group commented that Stellantis will be based in Amsterdam and will be directed by Carlos Tavares, who assumes the position of CEO of the company. Even more interesting we found that the 14 brands have been divided into different groups according to their position in the market.

Surprisingly, Lancia is listed as a Premium brand along with Alfa Romeo and DS. The Italian brand has a Luca napolitano as its CEO and is a notch above Opel and Peugeot, which are described as Upper mainstream.

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Stellantis’ short press release to the media does not provide further information on what this new segmentation means for Lancia and for the other brands.

All the automaker has said for now is that the brand is in the same group or category as Abarth, Alfa Romeo, Citroën, DS, Fiat, Opel and Peugeot in terms of design. This group of brands has Jean-Pierre Ploue as chief designer.

We assume that in the next few months Stellantis will shed more information on the future of Lancia and the rest of brands.

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