Business Automobiles Does it become a Premium brand within the Group?

Does it become a Premium brand within the Group?


- Advertisment -Does it become a Premium brand within the Group?


Although in most markets -except for the Italian local- Lancia had disappeared, in recent months the brand has been working on a renew your access model, he Ypsilon.

As you already know, the small Ypsilon continues to be sold in Italy and in fact, it is the only model that the manufacturer currently has in its range.

As we told you months ago, some rumors suggested that the historic and legendary brand could even disappear although it seems that this is not finally going to be fulfilled and is that after the creation of Stellantis – fruit of the merger between PSA and FCA-, Lancia could now take on a relevant role under the umbrella of the Motor Group which brings together a total of 14 brands.

A few hours ago the group commented that Stellantis will be based in Amsterdam and will be directed by Carlos Tavares, who assumes the position of CEO of the company. Even more interesting we found that the 14 brands have been divided into different groups according to their position in the market.

Surprisingly, Lancia is listed as a Premium brand along with Alfa Romeo and DS. The Italian brand has a Luca napolitano as its CEO and is a notch above Opel and Peugeot, which are described as Upper mainstream.

Stellantis’ short press release to the media does not provide further information on what this new segmentation means for Lancia and for the other brands.

All the automaker has said for now is that the brand is in the same group or category as Abarth, Alfa Romeo, Citroën, DS, Fiat, Opel and Peugeot in terms of design. This group of brands has Jean-Pierre Ploue as chief designer.

We assume that in the next few months Stellantis will shed more information on the future of Lancia and the rest of brands.



Please enter your comment!
Please enter your name here

Latest news

Guide for New Parents

They have gone through pregnancy, labour, and delivery, and are now ready to go home and start...

Web Development: What It Is, & Types Of Web Development

Web development is the work engaged with building up a Web site for the Internet (World Wide...

First details and news LEGO Speed ​​Champions 2021 set

LEGO lovers may have noticed that this year we have hardly heard about the popular Speed ​​Champion series...

Audi 5-cylinder with 390 hp and limited to 7000 units

In addition to a striking event held purely online in which the guests had to make their own...
- Advertisement -Does it become a Premium brand within the Group?Does it become a Premium brand within the Group?

This was the story between Jenni Rivera, Chiquis and Esteban Loaiza

The rumors of a love triangle between mother, husband and daughter unleashed a great scandal in their time The...

How to write an amazement report?

Welcoming a new employee is often accompanied by a request to write a surprise report, because this moment...

Check this

How does summer affect sexual desire?

The seasons flow influences the human body, and one...

Sex Diet: What is it and how Sex Diet works?

We have come across a fair amount of unusual...
- Advertisement -Does it become a Premium brand within the Group?Does it become a Premium brand within the Group?

You might also likeRELATED
Recommended to you