The advertising in the famous Super Bowl of companies such as Coinbase or eToro was fruitful, with Coinbase being the most downloaded of all.
To the exchanges and crypto companies that launched their promotion in the superbowl of the United States seem to have done very well. At least that’s what a study by the application intelligence firm reveals. SensorTower, which evaluated the performance of advertising in the superbowl for the first mobile companies that showed commercials during the big game.
The superbowl It’s the end of the championship National Football League (NFL), the main professional American football championship in the United States. It is, of course, a national event that keeps thousands of homes in the United States and the world watching television.
Of course, companies take advantage of such a number of captive viewers to promote themselves. Crypto companies did it this year. Especially, an announcement of the cryptocurrency exchange caught the public’s attention. coinbasewhich only included a code on the screen QR in vivid colors reminiscent of the iconic bouncing DVD logo. You can see it here.
The advertising not only went viral, but was also reflected in the number of downloads of the application, which beat other companies that were also promoted.
Crypto app downloads
According to data from Sensor Toweron Sunday of Superbowl, February 13, downloads of coinbase they increased 309% after the ad was shown and increased 286% the next day.
As seen in the graph, the announcement of coinbase, with the QR code, it was the one that attracted the most attention and in percentage it was the most downloaded.
three out of five
Other crypto apps were also lucky. Three of the top five applications that saw a substantial increase in downloads were crypto apps. The number of app installs eToro increased 132% week over week, while downloads of FTX increased 130% during the same period.
According to average Finboldon the whole, Coinbase, eToro and FTX saw a 279% increase in US installs on February 13 compared to the previous week; meanwhile, week-over-week downloads grew 252% the following day, continuing this trend.
It also indicates that, before the announcement during the Super Bowl, Coinbase it was ranked 124th and subsequently its app crashed due to a massive influx of traffic. However, by Monday, February 14, it had become the second most popular app on the internet. app store from the United States.
Coinbase: More Employees
After the commercial, as he told DailyBitcoin, coinbase announced that it wants to expand its operations by hiring 2,000 more employees in 2022 to keep up with the increase in demand. He revealed that he would need more help to extend his existing products and, at the same time, develop new ones, specifically in Web3.
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