You probably already know this, but since mid-2021, Google has itself dynamically changed even more Title tags that it does not consider relevant. Now, nearly 61% of them are modified every day, sometimes slightly, other times drastically. In a recent webmaster hangout, John Mueller answered this question that more than one SEO has already asked himself: does changing the Title tags of his web pages frequently (eg: every day) have a negative impact or positive about natural referencing on Google? Here is the answer from John Mueller, webmaster trends analyst at Google.
Changing thousands of titles of web pages, what concrete impacts according to John Mueller?
According to him, there will be no positive or negative concrete impacts to be expected from Google :
- no change in crawl pace;
- no boost in search results;
- no downgrading.
However, if it makes sense based on your business and it brings added value to the userJohn Mueller thinks it’s a good thing to do.
Changing titles dynamically: no official impact on crawl and SEO?
According to John Mueller, it is not because you dynamically change the Title of your site every day that Google will change its crawl rhythm for your site and thus come to crawl all of your pages every day and then reflect this change in their search results.
According to him, this has no proven impact.
Thus, you can very well change the Title of your pages every day but note, by using the search operators of Google, that these are updated only every week or every month (very variable from one site to another).
On the other hand, if changing your Title tags optimizes your SEO click-through rate in Google’s search results, it is in your best interest to continue to do so because the search engine does not penalize this practice at all, it is at no time perceived as SPAM or an attempt to manipulate its algorithms.
When to change the title of its web pages dynamically?
If changing them to bring no added value or added value for the Internet user will not be of interest according to Google, there are however cases in which it is very relevant to do so. Here are a few :
- At the time of commercial operations to boost the SEO CTR in the SERPs : during sales, black Friday or even during operations with a percentage discount, adding this information in the title allows both to capture attention but also to obtain clicks on long tail keywords with high added value.
- To change a number dynamically in the Title : to optimize the CTR in the search results, displaying the number of results for a category of products or a number of ads is a very good way to make the Internet user want to click, even if the we are not on the first position of organic search results.
John Mueller’s video response:
The question was asked in the first minutes of the English Google SEO Office-Hours, the meeting where John Mueller answers all questions live from SEOs and webmasters. Here is the excerpt: