Experts to follow in the world of customer experience

Experts to follow in the world of customer experience

The place of women in the information technology sector is still weak, although they represent almost one in two working people, they are only 17% of tech employees, a percentage that has been declining since 2009 when they were 20. % according to a Global Contact study. However, these contribute to the evolution of the technology sector and to entrepreneurship in general. On the occasion of the CX Spotlight event presented by HubSpot and whose panel is dedicated to women leaders, this article introduces you to the women in the digital industry to follow this year.

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Table of Contents

Sidonie Tagliante, Marketing and Communication Director of Naturalia France

Head of Marketing and Communications for Naturalia the brand that emphasizes organic, not just on the plate, Sidonie began her career in nutrition and dietetics in hospitals, before joining Naturalia France in 2008. Web manager for seven years, she became communication and marketing manager in 2018.
Twitter: @ Sidonietaglian1

Isabelle Tisserand, Marketing Director, IBM

Isabelle Tisserand has been Marketing Director of IBM France since July 2020. She has spent her entire career in sales, whether with large clients or SMEs, in direct sales, digital or even through the ecosystem of partners. Isabelle advocates bringing together the marketing and sales teams in a spirit of co-creation, innovation and acceleration of the hybridization between the physical and the virtual. Committed to inclusion and diversity, Isabelle was at the origin of the 1st network of women at IBM. She is now a mentor to a high school student as part of P-TECH, a pioneering initiative created by IBM to prepare young people for the skills required for 21st century jobs.
Twitter: @TisserandIsa

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Frédérique Montrésor, President of Action’elles and Director of Bleu Ebène

Founder and CEO of Ebony Blue, Frederique has years of experience in art direction in different agencies. In 2003, she decided to create Bleu Ebène, a company in digital strategy, communication and social networks, the intermediary between traditional web agencies and freelancers. Faced with the challenge of selling jewelry online, Frédérique launched Reflection Blue a virtual reality jewelry fitting application.

Alex De Las Heras, Head of Brand and Communications, WTTJ

Alex is Head of Brand and Communications at Welcome to the Jungle, the reference media dedicated to employment, which offers various articles, video series and podcasts.
Twitter: @Alexdelasheras

Philippa Launay, Founder of Zuma Paris

Founder of Zuma Paris and a sociologist by training, Philippa is passionate about the fields of marketing intelligence and strategy. She advises brands and designs user-centric experiences. She shares the trends and issues of the constantly changing media.
Twitter: @philippalaunay

Amélie Ebongué, LinkedIn Ambassador

Social media expert, trainer and speaker, between Paris and Stockholm, Amelie has also been a LinkedIn ambassador since summer 2020 and contributes to the promotion of the network and its new features. A graduate of the IUT of Paris Descartes and of the Sup de Pub school, Amélie also created the Perfect for Jaden association, which campaigns for mother and child health in Cameroon.
Twitter: @Ah_Mais_Lis

Isabelle Lecler-Weisbecker, Head of E-Commerce & Marketplace, GS1 France

Isabelle joined GS1 France in 2016 where she heads the e-commerce and marketplace departments. His expertise covers both best practices for launch a marketplace than deciphering barcodes.

Marion Cabanel, B2B Marketing Director, FREE NOW

After studying business, Marion worked at Segma, Viadeo, Kapten and LaFourchette before joining FREE NOW in 2020.

Thuy Nguyen, Marketing Director, Forbes

For his training, Thuy studied in France, Ireland, Spain and also in Shanghai. Passionate about art, she opened a gallery in Illinois in 2006 and held various positions in sales and marketing at compuBase or NetMediaEurope before joining Forbes in 2016.

Thuy, Marion, Isabelle, Sidonie, Amélie, Alex, Philippa and Frédérique participate in the virtual CX spotlight 2021 event organized by HubSpot, on March 3, 2021.

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Audrey Jaspart, EMEA Solutions Engineering Manager, HubSpot

Audrey has been with HubSpot for 4 years, where she started as a sales engineer before becoming team lead of this team. Audrey now holds a position of Solutions Engineering Manager in the EMEA market and regularly participates in various events such as Grow with HubSpot.
Twitter: @AudreyJaspart

Charlotte Passemard, Customer Success Director, Aircall

Charlotte has been part of the Aircall adventure for more than 4 years, a startup that offers a call center solution integrated into the cloud. She now holds the position of Customer Success Director for the EMEA and APAC markets.

Aurore Anin, International Marketing Manager, Groupon

Aurore has been working for Groupon for 4 years, the world’s leading retailer for local commerce. As Marketing Manager for major international accounts, she also organizes many charitable activities and events.
Twitter: @Aurore_Anin

Cécile Méguère, Area Director, Meltwater

Passionate about the challenges of social media monitoring, Cécile, Managing Director, now manages the France and Spain activities of Meltwater, a company of Norwegian origin and a pioneer in media intelligence.
Twitter: @CecMeg

Ioana Erhan, Director, Marketing Solutions, LinkedIn

With more than 690 million members, LinkedIn is the preferred social network of professionals. Ioana joined LinkedIn in 2019 to take charge of Marketing Solutions in France. Her career has been marked by digital, she notably worked at Lagardère then at Amazon on the development of the books and retail activity.

Aurore Beugniez, Chief Operating Officer, MyFeelBack

Aurore is the co-founder and Chief Operating Officer of MyFeelBack, a young Toulouse-based company that offers a solution for enriching prospect / customer knowledge by transforming customer feedback into relevant marketing information through the collection of analysis and ‘use of data in real time.
Twitter: @AuroreBeug

Julie Chapon, co-founder of Yuka.

Julie shook up the food industry when she launched, alongside Benoît and François Martin, the startup Yuka, a mobile application that allows users to scan food and cosmetic products in order to make the best choice for their health.
Twitter: @JulieChapon

Lara Rouyres, CEO, Selectionnist, and vice-president France Digitale

Co-founder of Selectionnist, a mobile application that connects print to digital via visual recognition technology. Lara Rouyres is also a member and vice-president of France Digitale and CEO of startup whose goal is to develop personalized and individual shopping experiences thanks to AI.

Arbia Smiti, founder and CEO of Carnet de Mode, Serial Tech Entrepreneur, and French Tech ambassador

Arbia combines Fintech and social responsibility with Rosaly, a startup of which she is the founder and president. In the form of an app, Rosaly aims to help companies improve the financial well-being of their employees. Twitter: @ArbiaSmiti

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Alix Poulet, CEO at and co-founder of e-Citizen

You surely know, the leading online prize pool platform in Europe. Behind the success of this startup, Alix Poulet, CEO of the platform since 2017 and co-founder of e-Citizen, the marketplace for ecological products.
Twitter: Alix_Chicken

Joanna Kirk, co-director of StartHer, co-founder of Startup Sesame, and president of Techfugees Frances

Expert in communication strategy and public relations for players in the tech ecosystem and international startups, Joanna Kirk is also the co-founder of Startup Sesam, co-director of the StartHer association, and heads the French chapter of Techfugees.
Twitter: @JoaKirk

Agathe Wautier, CEO and co-founder of The Galion Project

Co-founder and Managing Director of The Galion Project, Agathe Wautier has created a network of sharing, mutual aid and transmission of experiences through the Think Thank.
Twitter: AgatheWautier

Céline Lazorthes, Founder and CEO of and Mangopay

Céline Lazorthes is the business manager, founder and director of the Leetchi group and Mangopay. She is also a director of Telecom Paris Tech, business angel and lecturer at Sciences Po, HEC and ESCP.
Twitter: @CelineLz

Roxanne Varza, co-founder of StartHer and director of Station F

Director of Station F, a start-up incubator, Roxanne Varza is also the co-founder of StartHer association through which she works to promote women in the tech sector.
Twitter: @RoxanneVarza

Mathilde Lacombe, co-founder of Aime

Co-founder of Joliebox, beauty boxes, which then became Birchbox, Mathilde Lacombe founded Aime a line of cosmetics in the form of food supplements.
Twitter: @LaVieEnBlonde

Kat Borlongan, director of La French Tech

La French Tech is an ecosystem of start-ups, investors, decision-makers and community builders. Behind this ambitious project, Kat Borlongan Director of Mission for 2 years.
Twitter: @KatBorlongan

Florence Trouche, Business Director at Facebook

Who better to tell you about Facebook than Florence Trouche? As Sales Director of Facebook for 2 years, she manages the consumer goods, retail and luxury sectors, as well as creative agencies. At the same time, Florence works to promote women in business.
Twitter: @FlorenceTrouche

Marjolaine Grondin, CEO and co-founder of Jam

Have you ever chatted with Jam, the Messenger chatbot? With more than 600,000 users, Jam is today the leading French conversational medium, aimed at young people. Marjolaine has been the co-founder and CEO for 5 years.
Twitter: @Marjoram

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