Pantone’s “color of the year” for the year 2022 will be a non-fungible token.
The Pantone company announced, as it traditionally does, its Color of the Year.
This is how the color of the year 2022 will be the PANTONE 17-3938 Very Peri, a kind of light blue-violet, as can be seen in this video.
In press release Pantone explain that this color “It helps us embrace this altered landscape of possibilities, opening us to a new vision as we rewrite our lives. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri puts the future ahead in a new light. “
In addition, the company stands out “We live in transformative times. PANTONE 17-3938 Very Peri is a symbol of the zeitgeist (spirit of the time) global situation and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. ”
“Digital design helps us stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new color possibilities. With trends in gaming, the growing popularity of the metaverse, and the growing arts community in the digital space, PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how color trends in the digital world are manifesting in the world. physical and vice versa ”.
“The Pantone color of the year reflects what is happening in our global culture, expressing what people are looking for that color can hope to respond to”said Laurie Pressman, vice president of the Pantone Color Institute. “The creation of a new color for the first time in the history of our PANTONE Color of the Year color education program reflects the global innovation and transformation that is taking place. As society continues to recognize color as a critical form of communication, and a way of expressing and affecting ideas and emotions and participating and connecting, the complexity of this new shade of blue infused with violet red highlights the vast possibilities before us. “
Emphasizes that embracing the qualities of blue, but at the same time possessing a red-violet hue, PANTONE 17-3938 Very Peri displays a cheerful and lively attitude and a dynamic presence that encourages courageous creativity and imaginative expression.
It is worth explaining that to arrive at the selection each year, the color experts at the Pantone Color Institute comb the world in search of new color influences. These may include the entertainment industry and films in production, traveling art collections and emerging artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, play styles, and socioeconomic conditions.
For 23 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings and industrial design, as well as graphic design and product packaging. .
An NFT of the color of the year Pantone
In addition, Pantone is releasing this color through a collection of non-fungible tokens (NFT) on the blockchain of Tezos.
The collection will feature NFTs designed by the Polygon1993 artist, each using color in their artwork.
Gm from Artechouse NYC ???? pic.twitter.com/I2e9UD7f2C
– ☆ ポ リ ゴ ン 1993 ■ (@ Polygon1993) December 9, 2021
Pantone says he chose Tezos as your preferred blockchain for being a network “Fast, safe and energy efficient”according to a press release.
Yes OK Very Peri blue is the first color that Pantone has become an NFT, it will not be the last. A representative of Tezos he told the middle CoinDesk that Pantone has more plans NFT in process.
In addition, Tezos made the news on Tuesday of this week when Ubisoft chose the blockchain to implement NFT in game in your title Tom Clancy: Ghost Recon” for the first time.
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Picture of Unsplash