After the presentation of the Renault Group that has been occupying us all morning, LADA has not shown its plans within the Group and it is that apparently the brand will consolidate its leadership position in Russia with “latest generation” vehicles, with which it will not only defend its more than 20% market share, but will also seek to increase profits and customers.
AVTOVAZ will continue its transformation to become an efficient and competitive world-class manufacturer within Groupe Renault
With the creation of the new business unit improve industrial synergies between DACIA and LADA, with the CMF-B platform the brand will reinforce its product plan with 4 completely new models by 2025, including a new Niva coming in 2024 and a new vehicle in the C-SUV segment.
With the Granta and Vesta models occupying first and second place in the Russian sales ranking, AVTOVAZ and LADA seek to consolidate and expand.
Both the LADA and Dacia product ranges will be based on a CMF-B platform, a very cost-competitive product. Together, the brands will produce more than 1 million cars based on the CMF-B platform annually, going from 4 platforms to one, from 18 body types to 11. The global goal is to unleash the potential of LADA and DACIA, converting them in international brands with full rights.