To follow the news, we are used to using feeds. These can be social networks like Twitter, or personalized feeds like Feedly or Google Alerts. Google offers a very interesting feature, both for Internet users and for content creators: Google Discover. What is Google Discover? How to use it? What challenges do they represent for content creators? Are there credible alternatives to this tool? Find out in this article everything you need to know about Google Discover.
What is Google’s Discover feature?
As we mentioned in the preamble, Google Discover is a feed in which you will find articles. The Discover feed changes from person to person since Google creates it by taking into account your different centers of interest and your needs. Obviously, Google has enough data to make you a personalized and relevant feed, thanks to your activity on the web.
It is also based on the usage habits of the tool (themes on which you will more or less click) and on the feedback you give it since it is for example possible to deactivate a theme that does not interest you. Location is also important, as is your location history.
How the Google Discover app works
How to activate Google Discover?
On Android mobile devices, the stream Google Discover is activated as standard. On the home page of your smartphone or tablet, all you have to do is swipe right (to go left) and you should see this famous feed appear. However, you must have a fairly recent version of Android.
If it has been disabled or is simply not present on your Android device, you must go to the Google app to activate it. You must then press the 3 small dots at the bottom of the interface and go to “settings”, then to “general”. You should therefore face the Google Discover activation slider, which you just have to click on.
How to remove or disable Google Discover on Android?
To deactivate it, you have to follow the same route as to activate it. In the Google application, click on the 3 dots at the bottom, go to the settings then to “general”. All that remains is to deactivate the button linked to Google Discover.
How to personalize your Discover?
Even if the article flow present in Google Discover is relatively “natural”, it is possible to give Google directives to add subjects, remove them, or modify the frequency of their appearance. Here are the different procedures to follow to personalize your Discover feed:
- Enable feed personalization
First of all, you have to make sure that you authorize Google to use your data to personalize your feed. To do this, go to the Google application, and click on your profile at the top right, and select “your data in Google search”. You must then go to “activity on the web and applications” and activate the option of the same name.
- Add new themes
To add new subjects, you still have to go to the Google application, on the profile, in the settings, then click on “Centers of interest”. Then, in “Your centers of interest”, it will be possible to add subjects.
- Delete topics
To block certain themes that you no longer want to appear in your activity feed, you will have to follow the same procedure as for adding them. In addition to being able to add subjects, you can block them at the same time.
- Increase spawn rate
If a topic interests you more than another and you want to see it more often in your news feed, it is quite possible to make Google understand. Indeed, on the insert dedicated to each article, you can find, at the bottom right, a small heart. Just click on it to show Google that you like the theme and the source. In addition, it allows you to save the article in question to your favourites.
Add Discover feed on iPhone (iOS): is it possible?
As we have seen, Google Discover is a tool found by default on Android devices. But, can we also use it on iOS devices?
The answer is yes. Just install the Google app and you could access your automatic Google Discover newsfeed. The various topic customization features work the same way on the iOS app.
How to activate Google Discover on PC?
Unfortunately, Google Discover is not available on desktop at this time.
Where can I view statistics on Discover? (Google Search Console)
If you have a site where you write articles, you probably want know the performance of your content on this high-potential medium. To do this, you have to go to the same place as to consult its performance in the classic search results: Google Search Console. If you have never used it before, you must first create an account, link it to your site and set it up for yourself.
Then, once on the GSC home interface, go to “Discover”, in the “Performance” tab, on the left side of the screen. So you can consult the statistics of your articles who referenced in Discover. We find in particular the number of clicks, impressions and click-through rate, over a defined period. You have access, below the curve, to these figures for each page, in each country or depending on the day.
What interests for online content creators / bloggers / web editors?
Develop its notoriety and visibility
First, optimizing your presence on Google Discover is a way to boost its visibility and notoriety. Indeed, the algorithm is still rather effective in targeting. As explained, the articles that appear in Discover are content that is part of your interests or needs.
It’s a boon for you make visible to your target. For a company that seeks to develop its visibility with its target through the creation of content, this is an opportunity not to be missed.
Boost your traffic
Beyond commercial notoriety, being present on a channel other than Google’s classic search results is a way to drive more traffic to your site. Besides that, it is a natural flow. Your content can therefore be submitted to people who have not necessarily done specific research on your theme, but who still have an interest.
For our part, we are seeing very positive results. Indeed, on our articles that have been positioned in Discover over the last 28 days, the click-through rate is 13%. This is a considerable rate and shows the potential of a platform like this for its traffic.
How to appear on Google Discover?
There are actually no magic techniques to appear in Discover. It is not possible to make a request to Google, and there is no nothing special to activate to be eligible. However, if the Discover tab is not on your Search Console, your site will not be eligible.
It’s here content quality which will make the difference. Google asks for large, quality images, concise and enticing titles (question, figures), etc. From a technical point of view, your content must be optimized for the flows and the navigation of the Google robot in them.
What alternatives to Google Discover to have a news feed?
If we had to find an equivalent to Discover on a computer, we could cite Microsoft News. Recently on Windows 10 and default on Windows 11this feature, inspired by Google Discover, offers articles that we might like, along with other information, such as the weather or the stock market.
You can find this interface in the toolbar of Windows computers.
Unlike Discover or its equivalent at Microsoft, Feedly is a platform that lets you create feeds manually. You can create folders in which you put all the sites you want to follow, on a particular theme. Then, Feedly offers you a news feed of your files so you don’t miss any news. It is a tool that is particularly known for the day before.
Finally, you can also use Flipboard, which is a kind of mix between Feedly and Discover. It’s a tool that allows you to follow topics or sources so you don’t miss any content. Flipboard is more for news articles.
You now know all the potential that Google Discover can represent for your website. As a reader or content creator, this tool is very interesting and offers a very pleasant experience. If you have any other information to add about Google Discover, feel free to do so in the comments.