While Apple’s actions with regard to the privacy of its users’ personal data have raised some cringe, the pill seems to have, willingly or by force, been swallowed by Google. The Menlo Park company ensures that it will no longer use the IDs needed for tracking as Apple wishes. In a future update of iOS 14, all applications in the App Store will indeed have to comply with a new rule. All tracking actions will have to be done with the user’s consent, a new barrier in the fight against the commercial use of personal data, which in the high authorities of social networks like Facebook in particular, did not please at all.
The firm of Mark Zuckerberg was the one that put itself the most forward in this fight against Apple. But Google for its part is not left out, and the most used search engine in the world has long resisted the injunctions of Apple.
But while the wishes of the Apple remain unchanged since the announcement made by Tim Cook last summer during the presentation of iOS 14 at the WWDC, Google has finally cracked, and has resigned itself to accepting the rules of the Cupertino company.
In its announcement, the company of Sergei Brin and Larry Page announced that its applications will no longer use IDFA (identifier for advertises) personal data to make targeted advertising. A very simple way to make money on the internet and that very many companies are using refined continue to offer free service to users. The famous phrase ” if it’s free, you are the product ” refers to it directly.
The end of tracking?
Still, we shouldn’t be overly optimistic about Google’s ads. Indeed, if the digital giant has agreed to put an end to advertising targeted on personal data collected from iPhone, the Menlo Park firm is one of the most interesting personal data banks for advertisers, and Google should continue to water this mountain domain of data, collected by other means.
Google now lives off the advertising revenue that the company generates with this personal data. If the idea of Apple to end their use has delighted public opinion, the latter will have to pay the consequences with a multitude of services which, failing to be profitable by using the data of its users, will become chargeable.
The question now remains whether it is worth paying for the protection of your data, and de facto of his private life.