When you browse the Internet, you are more likely to browse a site that appeals to you by its design, colors, understanding… than a neutral and unattractive site.
Well, the graphic charter largely contributes to the impact of your platform on internet users. She gives him a identity, consistency and dynamism, and above all thus offers visitors a pledge of confidence. Have a graphical charter for your website is therefore essential. Here’s why.
It offers an immediate visual identity to your brand
It is a common practice when deciding to create a website, not to emphasize enough its visual aspect. It’s easy to tell yourself that a good logo and colors that you like will suffice, while the construction of a graphic charter must be the fruit of a reflection and not a simple aesthetic view.
Create an optimal graphic charter
This constitutes a group of different coherent elements: logo, colors, font and visual illustrations. Together they are used to develop an interface that corresponds to your activity, your target and the messages you want to disseminate. Thinking about it carefully will then be essential:
- What are the values of my company?
- What tone do I want to give to my site: traditional or more original?
- What are the goals of my business?
All these elements will help to build the image of your site to generate a maximum of visits.
The first impression is often the right one
Have you ever left a website because you didn’t like its design, and that without even taking into account the content? This is why have a strong visual identity is necessary. It is a quick, memorable, and fun way to show who you are and what you do. It’s a little the soul of your business which would be translated by graphic elements. It must include:
- A logo: the centerpiece, to be particularly treated;
- Typography: find a typeface that represents you;
- Colors: no more than 3 without neglecting their meaning;
- Illustrations and animations: action buttons, pictograms, videos, ebooks …
UI DESIGN kit: what is it? And what is it for?
The reputation of a company is built on its reliability, its authenticity. And also on the way in which it conveys its know-how.
The graphic charter of a website contributes to the consistency of your communication
She is part of the harmonization that each company, whatever its size, must generate to decline a uniform image on all its supports. Such as business cards, brochures, vehicles, showcase, social networks… The graphic charter also helps to disseminate your messages in a pleasant and explicit way to your audience.
It conveys the identity of the company
As you have perfectly optimized them, the elements of your graphic charter, declined on your site, are therefore the perfect reflection of your business. The latter therefore becomes, through a clear and explicit visual identity, an important link between your company and your audience (customers, suppliers, partners). It allows your brand to express itself (messages, content, images, etc.) while maintaining homogeneity and consistency.
In addition, visitors, thanks to the harmony of the elements of the charter on the pages of the site, will very quickly memorize your brand. They must want to go to your portal in order to discover your specificities.
It generates more traffic on your website
Nowadays, and more particularly with the pandemic, less and less physical contact is established between the company and its customers. The latter are now using the power of the Internet for their purchases, in particular which implies increasingly stiff competition. One of the ways to differentiate yourself will be to optimize your graphic charter: original, creative and easily understandable.
Your platform will then be of interest to Internet users who will stay there, because it will inspire them with confidence, seriousness and give them a pledge of credibility. This traffic obtained in this way will have 2 advantages:
- more visitors means more prospects and therefore more potential customers and an increase in turnover;
- the more the site is browsed, the more it will go up in searches and the better it will be placed on Google.
You have therefore understood that without a graphic charter, your website will have a little difficulty in existing on the web. If yours does not seem relevant to you, know that it is possible to rework it without deconstructing your site. You can do it yourself with time and tutorials, or you can call in the professionals. They can also help you build your website from A to Z and advise you in optimizing your communication. This with reasonable budgets. So go ahead!
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