Graphic designer portfolio: the guide to success

Graphic designer portfolio: the guide to success

Creatives need a visual representation of their work. The CV and a list of experiences are not enough to stand out, nor to highlight their know-how and their creativity. It is therefore essential to create a portfolio. This allows them to present their best creative projects, gives an overview of their style and their graphic skills.

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Here is a guide to making an effective graphic designer portfolio.

What is a graphic designer portfolio?

A portfolio is a professional tool in the form of a paper document or online, allowing you to show examples of successful creations to potential customers. It is a medium that allows you to demonstrate your skills, your abilities and is proof of the work done.

It is essential in the professions of the artistic and creative sectors, in particular for graphic designers.

It is not a question of grouping together all the creations made, but those that are the most representative and the most relevant. It is also essential that it be kept up to date on a regular basis, in order to incorporate the latest achievements.

The portfolio can integrate projects carried out within the framework of a client collaboration, but also personal creations. This makes it possible to highlight the creativity of the graphic designer and to prove that he is not confined to customer requests.

It is also possible to show, on one or two projects, the different stages of design, in order to demonstrate its way of working. This supports professionalism and makes it possible to realize the skills of the graphic designer.

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Why have a graphic designer portfolio?

In the middle of freelancing chart, the competition is fierce. A graphic designer portfolio is therefore necessary to make a difference to prospects and prove its value.

It aims to give a concrete and relevant vision of the work, style, and skills of the graphic designer. It is therefore a reassuring element for potential customers, which is fundamental for their decision-making.

The graphic designer’s portfolio is a real showcase, a reflection of the person’s personality and work. It is the most effective communication tool for selling yourself well as a graphic designer to your target audience. It is even possible to improve the user experience with creative templates.

Examples of Graphic Designer Portfolios

There are multiple ways to design a graphic designer portfolio, especially when it comes to the digital version. Between animations, spectacular effects, sleek design or the use of modular grids, creativity has no limit!

Among the portfolios of creative graphic designers, it is possible to cite that of:

  • Julie Bonnemoy, who uses simplicity and a touch of humour. But also animation effects throughout its site.
  • 7h34, this creative studio offers a simple and effective portfolio, with a highlighting of the projects. He uses a creative concept consistent with the name of the studio: the clock.
  • Tobias van Schneider, who decided to use strong typography, and to alternate black and white backgrounds with touches of bright colors.
  • Luke Choice, a graphic artist who plays with a montage of colorful vignettes as visual examples of his work.
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5 Useful Tools for Creating a Graphic Designer Portfolio

Here are 5 online tools to create a successful and effective graphic designer portfolio.


HubSpot’s CMS makes it easy to create a digital designer portfolio. Many predefined themes are available, but the CMS also offers the possibility of designing its own templates.

The editing mode is simplified and done in drag and drop to save time and gain efficiency.

In addition, Hubspot has an SEO tool to improve the visibility and performance of the showcase site based on specific recommendations.

With the CMS Hub, the graphic designer can follow the number of visitors who explore his portfolio and edit his content regularly to improve his impact.

Pricing starts at €21 per month and can go up to €331 per month for more advanced features.


It is an online platform, renowned among graphic designers, where many professional creatives exhibit their creations. It is a reference social network, known among advertisers and agencies when it comes to looking for a graphic designer.

Behance allows you to download projects for free to compose an online showcase. It allows to edit the creative process using images, outlines, sketches and description.

To be sufficiently visible, it is necessary to write a complete and precise description, but also to gain likes. The choice of relevant tags is also an asset to boost the visibility of projects, which are classified by category.

Adobe Portfolio

Adobe Portfolio allows you to build a graphic designer portfolio by creating a responsive and complete showcase site.

Easy to use, the platform allows you to choose a personalized and consistent layout with the desired visual identity and to fully customize the site (font, domain name).

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In addition, Adobe Portfolio allows synchronization with the Behance account for importing projects.

The tool is free for subscribers of Creative Cloud or for new graduates for 1 year. Otherwise, the monthly subscription is €11.99 per month.


Dribbble is a space to promote its graphic achievements online. It is the direct competitor of Behance.

The site is based on a model of social networks with a system of likes and shares. But also, it is possible to interact with other creatives and have access to job offers. It is also possible to have a view of the statistics of its page.

It’s a good alternative to share your graphic designer portfolio.

On the other hand, Dribbble is a paid tool: in the pro version it is €5 per month, and in the pro business version at €14 per month.


FolioLink allows you to create your graphic designer portfolio online from a wide choice of models and designs. It also has a tool devoted to the referencing of the site to optimize it at best.

FolioLink is accessible to both beginners and seasoned professionals. Getting started is easy with drag-and-drop, and if there’s a problem, technical support is available.

FolioLink is free for the first 30 days. To subscribe to it, there are different packages, starting at $15 per month.

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