How do I add Product Delivery Times and Costs to Google?

shipping details google france

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It is now possible to add product delivery times and costs directly into Google SERPs with new schema.org markup (ShippingDetails), here’s how it works.

For the moment only deployed in the United States, Google has just announced that the search results of its search engine will soon integrate the concept of delivery times and costs along with other information on stock availability, pricing, and advice.

To benefit from this when it is rolled out in France, you simply need to enter a new Schema.org markup in all your product sheets on your e-commerce site: ShippingDetails.

Once deployed on your site and the functionality deployed on Google France, here is what a preview of your product page might look like in Google search results:

Display of delivery times and costs of a product on Google with the ShippingDetails markup

How to implement this new Schema.org markup linked to delivery times and costs?

Nothing could be simpler, just enter the markup ShippingDetails in your existing product markup (either in JSON or other) by integrating the values ​​expected by Google that you can find in full here: https://schema.org/OfferShippingDetails

The two values ​​that must absolutely be entered in your product markup are these:

Source: https://webmasters.googleblog.com/2020/09/new-schemaorg-support-for-retailer.html

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