For 15 years now, Apple has participated in the (PRODUCT) RED initiative. Concretely, a whole range is reserved for this charity operation and the donations are then donated to it to fight against diseases such as HIV. We can thus find iPhone 13 or Apple Watch Series 7 dedicated to this operation.
We have just learned through a video that half of the sales of (PRODUCT) RED in Africa will be donated to the Global Fund to fight the Covid-19 pandemic in sub-Saharan Africa.
A partnership that has provided millions of people with access to education and healthcare
The charity therefore chooses to adapt to this particular situation and will therefore help fight HIV and Covid-19 simultaneously:
By December 31, 2022, half of this revenue will go to the Global Fund’s response to COVID-19 to mitigate the disease’s impact on the fight against AIDS. This will provide essential support to the health systems most threatened by the epidemic and, in turn, sustain life-saving AIDS programs in communities most in need in sub-Saharan Africa. .
In 15 years, this partnership has made it possible to collect $ 270 million through sales of devices, which has provided the opportunity for millions of people to benefit from education and care services.
Note that in 2020, Apple had decided that 100% of the proceeds of this initiative would go into the coffers of the global fund to fight against Covid-19. Since then, experts have noted that the pandemic risked undermining the fight against AIDS and other diseases, therefore, and in order not to impact patients too much, a more balanced solution was chosen by those concerned.