Is it really profitable to be an influencer on TikTok? How much do influencers on TikTok really earn? How much does TikTok pay creators with its Creator Fund? Here are some answers collected from real influencers on the platform.
While TikTok is known for its viral short videos and the fact that marketers can reach their targets relatively easily, making money with TikTok is not as simple as gaining followers on your TikTok account and garnering views. on his videos.
At least, that’s what the figures of some influencers seem to confirm, some of whom are even considering leaving the platform for good!
TikTok creators would only earn pennies per thousand views with the Creator Fund!
According to influencer Hank Green, who has over 137.5 million views on his TikTok account, TikTok would only pay him between 0.02 and 0.03 cents for every 1000 views on his videos.
Thus, for one of his viral videos with 3.5 million views, the creator would have received from the TikTok fund for creators only 70 dollars… A truly derisory sum compared to the income he could hope to receive. , at an equivalent number of views, with an active YouTube channel for monetization through advertisements for example.
Another example, the creator Kevin Yatushiro said he received only $12.5 for a video that exceeded 3 million views.
Nikki Apostolou, who publishes an average of 3 videos per day with videos exceeding 3 million views, also declares that she only receives from TikTok between 20 and 30 dollars per month on average.
To cite just one last striking example, a TikToker with 40.7 million subscribers on the platform, Jimmy Donaldson (MrBeast), said he received only $25.10 in January 2022 for all of his video views of the month (which number in the millions).
What are alternative sources of income for TikTok influencers?
Fortunately for creators, TikTok’s Creator Fund is far from the only way to monetize its audience on the Chinese social network.
There are many other ways to make money on TikTok, as we detail in our dedicated article.
Without going into detail here, some of the best creators earn more than 500,000 euros per year by combining their different sources of income:
- Videos sponsored by brands;
- Sponsored product placements in videos;
- Participation in affiliate programs;
- Become the face of a brand;
- Sale of its own products or promotion of its own services;
The TikTok Creator Fund is therefore not a reliable source of income for influencers on TikTok, but fortunately for them, other ways to earn money exist to make the most of the time spent creating a community and videos on the platform.