Business Digital Marketing How to Create a Visible and Optimized SEO-friendly FAQ?

How to Create a Visible and Optimized SEO-friendly FAQ?

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Want to optimize the schema.org markup of your FAQ page so that questions appear under your title and meta description in natural Google results? Want to add FAQPage structured data markup to articles answering multiple questions? You’ve come to the right place, here’s how to make the most of this structured data markup that allows you to gain visibility on Google and take up more space in the SERP with a seo-friendly FAQ.

Why tag your questions with FAQPAge tagging? To gain SEO visibility on Google’s natural results.

It has been many months since Google allows websites to add questions from their FAQs directly to its search results.

Concretely, putting it in place means:

  • A more important place occupied in the search results with a single page,
  • Better SEO click-through rate (CTR) on eligible pages,
  • A differentiation of your snippet vis-à-vis your competitors who would not have the markup configured,
  • An improved chance of being selected as an answer to a question asked by a user to the Google voice assistant,
  • More natural SEO traffic for limited effort.

If the schema.org structured data markup FAQPage associated was very quickly adopted (and sometimes over-used) by SEOs to gain visibility and therefore natural click-through rate, Google ensures the use of this markup and tends to penalize over-optimized or contrary markup to its quality guidelines, by simply not posting them.

You will understand, the risk of testing this markup for your site is therefore almost zero.

(Unless on your site, being “borderline” on all the quality guidelines of Google is a habit for you, there, in this case, it is already more risky …).

Example of SEO FAQ displayed in Google

Please note, in this article, we will not talk about the “Other questions asked” section of Google but FAQPage structured data markup allowing you to add links to sub-sections of the same page directly under the Title / Meta description extracts thereof, directly in Google search results, with a dedicated display of the type ” Faq ”Of which here is a concrete example:

What types of pages are eligible for the addition of schema.org FAQPage structured data markup?

You can mark up articles, tutorials and pages with FAQPage markup, you are not limited to simply markup your actual FAQ page.

SEO FAQs vs Service FAQs: what are the differences?

A SEO FAQs will be a source of traffic acquisition and conversions when a FAQ After-sales service is often an aid to the loyalty (or conversion) of internal traffic already browsing the site (and intended for current or prospective customers looking for information on the site before converting).

Thus, an after-sales service FAQ often has no SEO positioning objective when an SEO FAQ has the objective of answer questions that prospects ask themselves, on Google, in order to target them and position themselves on the associated requests.


How to find ideas for questions asked by prospects to integrate into your SEO FAQ?

related research faq seo

To find ideas for questions to include in your SEO-friendly FAQ, you can use 4 tips :

  • Type your main target query in Google and look at the ” Other questions asked »If it is displayed,
  • Go to the end of the Google search results page for your main and related queries and look at the ” Research related to“,
  • Go to a site like “Answer the public” in order to identify questions asked by Internet users starting from 1 to 2 initial keywords,
  • Perform a keyword analysis using the Google Ads Keyword Planner tool.

Of course, ideally, if you want to put the odds in your favor, following these 4 recommendations will allow you to arrive with an optimum number of questions to which you will only have to find and detail the answers.

PS: to build this article, this is the method that was used …

FAQPage and SEO markup: what best practices recommended by Google? (and bad practices to avoid)

If you want to avoid any manual or algorithmic penalties, here are some tips and recommendations from Google’s dedicated help page about the structured data markup for FAQ pages :

Google compliant valid use cases and best practices :

  • Tagging an FAQ page written by a writer affiliated with the site: it is not consistent with Google’s recommendations to tag questions and answers submitted by visitors to the site in question
  • Tagging a dedicated support page for a particular product or service, again, as long as visitors cannot submit questions and answers themselves that would also be tagged.
  • Markup should only be in place if multiple questions are available on the page and not when a single question is present.
  • FAQPage markup should not be “used for advertising purposes” (understand, bypassed to promote better click-through rate in serps when a page doesn’t really answer questions…).
  • Each Question and answer Answer must include the associated full text because they can potentially be displayed entirely in certain places (without redirecting to your site…).
  • The content of frequently asked questions pages may not display as a rich result if it contains any of the following types of content: obscene, coarse or sexually explicit content, violent images, promotion of dangerous or illegal activities, hateful or offensive comments.
  • Internet users must have access to all the content of the FAQ on the source page.
  • If the content of an FAQ is repeated in multiple places on a single site, Google recommends avoiding duplicate content by tagging only one of all occurrences.

Invalid use cases that go against Google best practices :

  • Tagging of public forum pages where users can submit responses to a single question.
  • Product support page where users can submit answers to a single question.
  • Product page where users can submit multiple questions and answers on one page.

Source.

Is it possible to tag your pages and articles with FAQPAge tagging without knowing how to code?

Yes, as long as you use the WordPress CMS. In this case, there are extensions that allow you to tag your pages and articles very simply. If this is not your case, don’t worry, you can also tag your pages and articles yourself with a minimum of HTML knowledge. On the other hand, if you want to automate the markup on many pages with the same structure, you will have to go through a developer.

How to create an FAQ correctly marked in JSON to appear in Google?

If you work for a large site and need to mark up a certain number of pages, be aware that you have two options:

  • FAQPage markup in JSON-LD : more complex but more recommended by Google
  • Microdata FAQPage markup (HTML) : simpler but less recommended by Google

PS: if you have a small site and use WordPress, I invite you to look at the next section for a simpler implementation with a plugin.

To correctly markup an FAQ page, you must complete 4 mandatory properties dedicated to Schema.org markup FAQPage: https://schema.org/FAQPage

  • mainEntity: the type of FAQPage markup, here “Question”,
  • name: the question asked to tag,
  • acceptedAnswer: the set including the answer to the question, here “Answer”,
  • text: the text of the answer to the question asked.

HTML code can of course be embedded in JSON-LD markup.

Here is an example of correctly tagged JSON-LD code with FAQPage:

The JSON-LD code is placed in the head of the page to be tagged:

example code faq seo json

Here is an example of correctly tagged micro data code with FAQPage:

Micro data markup is added directly to the elements in the body of the FAQ page to be marked:

example code faq seo micro data

You are lost ? Otherwise, you can send this help page to your developer: https://developers.google.com/search/docs/data-types/faqpage?hl=fr

How to create an FAQ visible in SEO in Google with a free WordPress plugin?

Want to know how to set up FAQPage markup on WordPress, without having to code or touch HTML? You are quite right.

If you have a WordPress site and don't want to bother coding, just don't know how to code, here's how to set up SEO optimized FAQs through WordPress, in total nocode, using a free plugin:

  • You just have to download and install the free plugin FAQ Schema For Pages And Posts then fill in the questions and answers at the level of the pages and articles that you want to mark up.
seo wordpress faqpage markup

This super easy to use free plugin will allow you to display your FAQs with the correct Schema.org FAQpage markup in Google search results.

Convenient, isn't it?

How do you test if your Schema.org FAQPage markup meets Google's expectations?

structured data test tool google

To be able to test your structured data markup once it's in place, you just need to copy and paste the URL of your page (if it is accessible online by anyone) or copy and paste the code. source of the development page on the Google test tool here: https://search.google.com/test/rich-results

If you have set up FAQPage markup on several hundred pages and you want to follow the evolution of any errors without passing them all one by one in Google's rich snippets test tool, you can consult the Search Console report dedicated to structured data markup errors, it will report any errors with problems, which will then allow you to debug what needs to be corrected.

I hope this article will answer all your questions regarding structured data markup FAQPage allowing you to create seo-friendly FAQ pages.

If this is not the case, do not hesitate to send us your possible questions on our various accounts on social networks.

In addition, this webinar will allow you to dig deeper into the subject:

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