Creating an infographic can be greatly facilitated by following a structured process from gathering content to graphic choices, while leaving room for an important dimension of personalization. Because it is the creative process that will again be at the center of the creative process. With the growing popularity of this visual content, due to its high efficiency and its significant viral potential, many are now using this marketing tool.
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What is an infographic?
An infographic is the visual representation of information or data. Its name comes from the contraction of the words “information” and “graphics / graphics”. Computer graphics will thus combine different textual and graphic elements (images, pictograms, diagrams, etc.) in order to highlight the meaning of complex information and make it easier to read.
Why make an infographic?
Infographics are the way to communicate complex or dense information in a simple and impactful way. They are great marketing tools which, moreover, have a strong viral potential. An infographic thus makes it possible to achieve a communication objective while making the brand talk and thus increasing its notoriety. To create one, here are the main steps to follow.
1 – Gather relevant content
The first step is to collect the data and elements that will be used to create the infographic, just like a copywriter would write a blog post. It is therefore a question of collecting data internal to the company but also external. In this case, it is important to cite the sources correctly, as is good practice in content creation.
In order to minimize the number of URLs present on the infographic, it is possible to mention only one URL at the bottom of the page. This will bring readers to a dedicated page where all the statistics used in the infographic as well as their sources will be grouped together. This infographic will then be clear and professional while allowing visitors to access the sources even if the infographic is then shared on other media. Of course, this approach also has the advantage of increasing traffic on the company’s site and obtaining the opportunity for these visitors to discover its products and services.
2 – Choose an infographic template
Then choose an appropriate model to represent the data that will be shared. The most important thing is to choose a template that works well for the type of data or content that will be highlighted in the infographic.
It is possible to download 15 infographic templates in PowerPoint and choose the one that seems the most suitable according to your needs. Indeed, some of these models include a calendar, others a diagram or even a comparison chart. It is therefore a matter of anticipating graphic needs according to the nature of the information to be formatted.
It is also possible to use software to make an infographic and many are available on the internet. Each has its advantages and disadvantages but the vast majority evolve regularly in order to integrate the latest trends or user needs, such as social media formats.
3 – Customize the infographic
This step is obviously the longest but it is also the most fun! It consists of :
- Add data to infographic
- Find a catchy title
- Choose and adjust font sizes
- Adjust formatting, such as chart styles or colors
- Add sources
- Add company logo
It is quite possible to change the graphs to better correspond to the data that will be cited. In some cases diagrams will offer a better reading while in others it will be graphics that are more suitable. Here again, the choice must be made according to the nature of the data but also according to the subject of the message that will be communicated. Because indeed, there are different types of infographics and it is therefore necessary to choose wisely the one that will be most suited to the data that will be highlighted.
In order to further customize the appearance of the infographic, it is also possible to add or modify colors and font styles.
Finally, don’t forget to add a link to the data source as well as the company logo so that users know who created this infographic. Because one of the objectives of this is to develop a viral dimension and thus be shared on social networks or added to other sites.
That’s it ! It all took less than an hour while this task would have taken a lot longer if it had been necessary to start from scratch.
Here’s an example of what an infographic might look like:
4 – Publish the infographic
The only thing left to do then is to publish and promote this new infographic. For this, it is recommended to first use the company’s blog to publish it. Secondly, it will be interesting to share it on the pages of different social networks in order to reach a larger audience and initiate the viral process.
5 – Facilitate the sharing of the infographic
Some good practices to facilitate the sharing of an infographic:
- Make sure to put share buttons to the different social networks
- In particular, a “Pin-It” button makes it easier for users to share an infographic on Pinterest, as illustrated above.
- Add embed HTML code for readers to share on their own sites and blogs, as shown below
Share the image on your site
Please add a reference to the site https://blog.hubspot.fr/ in the infographic.
To take it a step further, it is possible to use this free editorial calendar and blog post template in order to save time.
5 examples of successful infographics
Panorama of French startups by Yoomap
Yoomap is a company that offers software and support to innovation-oriented start-ups. In order to highlight her know-how, she created an infographic on the key figures of start-ups: sectors of activity, number of incubators, fundraising …
Key figures for Kissthebride marketing
The Kissthebride marketing agency specializes in customer relations and regularly publishes articles on the subject in the blog section of its site. To boost its viral dimension, it created an infographic summarizing the key marketing figures in August 2021.
Vehicle checkpoints by Assurland
At Assurland, the car is one of the concerns of customers. The company thus had the idea of producing an infographic on the checkpoints to be checked before setting off on the road, which has two benefits: getting the brand talked about but also reducing the risk of road accidents.
Presentation of the Orange mobile application
An infographic can also be used for purposes other than formatting data. Orange, for example, has created one to present its mobile application and all the features it offers. It’s a fun way to present your new tool.
Seasonal fruits and vegetables by VieHealthy
The VieHealthy blog publishes a list of seasonal fruits and vegetables every month, to help its readers choose quality products that are not imported, therefore with a lower carbon footprint. This list is presented in the form of an infographic and it is a real success, being shared in the circles of friends and thus improving the notoriety of the site.
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