With over 970 million users worldwide, TikTok has become the go-to platform. But did you know that you can also make money there? Discover in this article the different ways to earn money on TikTok.
How to monetize your TikTok audience?
There are several ways to monetize your TikTok audience. The most popular is to create sponsored content, which is videos that a brand pays to play on. The second most used is to create content for commercial purposes, that is to say videos in which we present a product or service that we sell.
Here is a selection of 6 complementary methods to earn money with your TikTok videos.
1- Set up sponsored partnerships with brands
The first thing to do for make money on tiktok is of set up sponsored partnerships with brands.
This type of influencer marketing partnership consists of setting up a collaboration with a company in order to promote their products or services to your audience.
Although this is the easiest way to monetize your audience, it is not always the most obvious when you are starting out since you will have to prospect brands to offer them your influence services.
Nevertheless, the more targeted and important your audience, the more brands will benefit from working with you.
The first step is therefore to create a quality audience in a targeted sector of activity (it is necessary to avoid as much as possible having an untargeted audience that is too focused on “entertainment” if you want to earn money faster with TikTok).
The more you are known, the more brands will tend to come to you naturally to offer you sponsored partnerships (product placement in videos, 100% dedicated videos, brand quote, sponsored bio link, etc.).
To see examples of sponsored partnerships made by French-speaking TikTokeurs with brands, simply consult the TikTok with the hashtag “#sponsorisé” to get an overview of what is currently being done.
2- Redirect Internet users to shops and earn a percentage of their expenses via affiliation
Another way to make money on TikTok and more widely on the internet globally is to join the affiliate programs of their favorite brands in the niche associated with its TikTok videos and then share with its viewers the links to the e-commerce store or specific products from its TikTok bio. For this to really work, it will be necessary to remember to insist in each video on the fact of going to click on the link in bio.
The most popular affiliate program in the world (the Amazon affiliate) allows for example to earn up to 12% commissions depending on the products purchased by the Internet user. Some affiliate programs in other sectors of activity, such as b2b, allow them to obtain commissions sometimes up to 70% the price paid by the Internet user. however, the norm is more around 20 to 30% commission.
3- Sell your own products or training via your videos
Create an online store on a CMS like Shopify (very easy to use) and selling your own products is a very good way to monetize your audience yourself. The products sold can either be handmade products made yourself (eg sewing, zero waste products, etc.), or be products purchased and resold using dropshipping or by buying and reselling products to suppliers of your choice.
Of course, when you create your online store, you must have at least the status of micro-entrepreneur, you cannot buy and resell products without legal status in France.
If you are not interested in selling products and managing shipments, you can also opt for selling training or services. This can be, for example, website creation services, video production, … If you have a passion, it can also be online video training on this passion.
4- Make money from TikTok giveaways
TikTok allows viewers of traditional and Live videos to give gifts that can then be redeemed for cash.
These virtual gifts are a way for the TikTokeur to receive diamonds from TikTok. The diamonds can then be exchanged for real money with TikTok. In this case, it is therefore TikTok that will pay the influencer directly.
However, there are a few conditions to be able to activate the “gifts” function on TikTok. It’s necessary :
Be part of the Creator Next program;
- Being older than 18 ;
- Have more than 100,000 subscribers to be able to receive “video gifts” and more than 1,000 to receive “LIVE gifts”;
- Have posted a public video within the last 30 days;
- Have a non-professional but personal account;
5- Become the face of a brand
Accessible especially to major TikTok influencers with several hundred thousand subscribers, becoming the face or ambassador of a brand can earn tens or even hundreds of thousands of euros.
For this type of partnership, real contracts are concluded between the brand and the TikTokeur. The contracts clarify the applicable terms and conditions as well as the remuneration received by the creator.
The French TikTokeuse @leaelui was, for example, the face of the Givenchy brand. With more than 17 million subscribers on the counter, there is no doubt that this partnership has been very profitable financially for the latter.
6- Apply for the TikTok creator fund
the European TikTok Creators Fund was created by TikTok to support creative and innovative content creators. For the moment, 70 million euros will be redistributed to European influencers on TikTok.
You probably suspect it, but it’s not the easiest way to monetize your TikTok account since only the social network can decide who will be entitled to receive part of this money and how much they will be willing to pay you.
To be able to apply for the creator fund of the TikTok application, you must meet these conditions:
- Have a professional account;
- Be based in the UK, Germany, France, Italy or Spain
- Be at least 18 years old;
- Have at least 10,000 subscribers;
- Have a total of at least 100,000 video views over the last 30 days;
- Publish authentic content that “inspires joy and creativity”.
Earning Money with TikTok: Frequently Asked Questions
There are many questions on the net about money and TikTok, here is a summary of some questions and answers on making money with the Chinese social network TikTok.
Do you make money with TikTok?
As surprising as it may seem, people actually wonder if they can make money with TikTok. So, yes, as we have seen throughout this article, it is indeed possible to collect a lot of money thanks to the social network and its community.
From how many subscribers do you earn money on TikTok?
It is possible to monetize your audience and make money with TikTok even with less than 10,000 subscribers. Of course, the more your number of subscribers and the number of views on your videos will be, the more the amount you will be able to earn will also be.
(PS: If you want to gain subscribers on TikTok, don’t hesitate to read our dedicated article)
In reality, accounts with very committed followers and in a highly demanded niche (sector of activity) will not need many subscribers (more than 1000 at a minimum) to be able to earn a few tens of euros per month or even even a few hundred euros per month.
For example, if you select a B2B sector of activity that can pay you up to 30% per sale made (on amounts of several hundred euros, for example, to acquire business management software ), a single sale per month from your TikTok videos can already allow you to earn money in an interesting way.
Can you make a lot of money with a TikTok account?
Yes. The more subscribers and views your videos have, the more money you can expect to earn. Some TikTokeurs can earn several million euros per year (even if these influencers are still rare today in France).
How much does a TikToker earn?
The remuneration of a TikTokeur can be compared to the remuneration of an Instagram influencer.
If there is to date no real study on the salary and remuneration of TikTokeurs, here is an overview of what a TikTokeur can expect to earn according to his number of subscribers:
- Between 1,000 and 10,000 subscribers: around 1,000 euros / month on average
- Between 10 and 50,000 subscribers: around 1400 euros / month on average
- Between 50 and 500,000 subscribers: around 3,500 euros / month on average
- Between 500 and 1,000,000 subscribers: more than 5,000 euros / month on average
- More than one million subscribers: more than 15,000 euros per month on average
Although these figures are from a study of Instagram influencers, TikTok is now very popular with users and brands, it is very feasible to achieve this type of turnover with an equivalent TikTok account today. today.
As mentioned earlier in the article, however, this will require using all the means of account monetization at its disposal: sponsored partnerships, affiliate program, etc.
How many views does it take to make money on TikTok?
This question about the minimum number of views to earn money is quite similar to the question about the number of subscribers.
Unlike YouTube which requires a minimum of 1000 subscribers and 4000 hours of video viewing, TikTok allows its users to earn money even with very few views as long as the payment method is not linked to this data. . Here again, the key to success will be to have the views of a qualified audience and, if possible, interested in a buoyant sector of activity (eg investment, cryptocurrencies, financial investments, etc.).
Of course, the more views you have on your TikTok account overall, the easier it will be for you to earn money and collect some kind of “salary” from your activities on TikTok.
1000 views on TikTok in money, what does it give?
On YouTube, 1000 views can earn a few cents to a few euros maximum. On TikTok, compensation does not work the same way, so it is difficult to estimate an RPM (revenue per thousand impressions).
If this article interested you, do not hesitate to consult our article on how to make money with YouTube or make money with Instagram.