How to monetize your YouTube channel?

How to monetize your YouTube channel?


YouTube monetization aims to generate revenue through its YouTube channel. It is not a question here of using the social network as a marketing support, to redirect the prospect to the e-commerce site for the purpose of concluding sales, but of being paid directly in YouTube. The YouTube channel is not a step in the user journey, it is the final destination. From then on, different options, which can be combined, make it possible to earn money. The creator can in particular monetize his video content with advertising revenue, donations from his community or even product sales.

What does monetizing your YouTube channel mean?

Monetizing his YouTube channel consists for the creator of video content in receiving remuneration in return for certain behaviors of the user on YouTube. Illustrations:

  • The YouTube user watches a video that contains an advertisement: the creator of the video receives a percentage of the advertising revenue generated by the viewing.
  • The YouTube user pays to pin a comment on the chat feed during a live video: the creator of the video receives the sum as a donation.
  • The YouTube user purchases a product featured on the watch videos page: the YouTube channel owner receives a sale.

Traditionally, social media is used by the company as a marketing tool: the presence of the brand on YouTube reinforces its visibility, and the company uses the video medium to communicate on its offer in order to attract prospects to its site. YouTube monetization is a separate practice: revenue is directly generated by actions performed in the YouTube channel. The creator of video content, whether it’s an influencer or a brand, earns money by his sole use of the social network: he monetizes his YouTube audience. To this end, it is of course necessary to build an effective marketing strategy upstream, to attract a qualified audience to the channel and engage its community of subscribers. To access the monetization features, it is additionally necessary to register for the YouTube Partner Program, subject to eligibility.

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How much can you earn from YouTube?

According to the website Social Blade, Squeezie would earn up to 3 million euros per year. This level of income is explained by the strong notoriety and the assiduous activity of the French youtubeur, who has made the social network his profession. In comparison, the account of Sephora France, yet among the most active brands on YouTube, would generate €10,000 per year.

Revenues to be received from YouTube monetization vary according to the following criteria:

  • YouTube channel traffic: the larger the audience, the higher the potential earnings. It is indeed through the actions carried out by YouTube users that the channel generates income. The video creator must therefore put in place a successful marketing strategy to attract interested visitors and then turn them into loyal subscribers. Regularly feeding the channel with relevant content, of course, is essential to collecting revenue. Do not hesitate to take a look at our guide on how to gain subscribers on Youtube.
  • YouTube monetization options: sponsored videos, Super Chats and recently Super Thanks or even product sales, the methods of calculating remuneration differ from one option to another. Example: advertising revenue from sponsored videos is calculated on the basis of the Cost Per Thousand Impressions, CPM, ie the amount spent by the advertiser to broadcast his advertisement; YouTube collects these revenues, then shares them with the creator of the monetized video: he obtains his RPM, for Income For A Thousand Views. The company is relatively opaque on the percentage applied, laconically indicating to the partner to consult his contract. It is common knowledge that 55% goes to the owner of the monetized YouTube channel.
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Note that since 2021, YouTube has been testing a new format very similar to TikTok: YouTube Shorts. The company is allocating $100 million to the YouTube Shorts fund over 2021 and 2022, to reward the best creators of short video content. It is not strictly speaking about monetization, and the creator is also eligible outside the YouTube Partner Program, but this system also makes it possible to generate income on YouTube.

How to monetize your YouTube channel?

YouTube Partner

Registration for the YouTube Partner Program is a mandatory prerequisite to access the social network’s monetization features. To be eligible, you must meet strict criteria:

  • Scrupulously respect the rules imposed: the conditions of use of YouTube, the rules of the community and the rules of the AdSense program. To verify this criterion, YouTube examines the channel carefully when considering the application for participation.
  • Be a well-known channel: Have at least 1,000 subscribers, and have more than 4,000 watch hours on public videos in the previous 12 months.

In practice: the candidate for the YouTube Partner Program must have an associated AdSense account, and submit their participation request directly from their YouTube account in the “Monetization” tab. After examination, within an average period of one month, the candidate is notified of the acceptance of his request: he can start using the monetization options.

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Community Donations

The Super Chats, Super Stickers, and Super Thanks features help generate revenue through donations from the YouTube community. The YouTube user who attends a live video purchases a Super Chat message, a Super Sticker image or a Super Thanks animation to display in the stream, to interact and show support for the video creator. The owner of the YouTube channel collects the sums, thus collecting donations from its fans.

Sponsored Videos

Promoted videos are the most used YouTube monetization feature. The creator broadcasts an advertisement in his video, and receives a portion of the revenue generated each time a user views the video.

Derivatives

YouTube allows participants registered in the YouTube Partner Program to create a merchandising section on the watch pages of their videos. The owner of the channel presents its products there, and sells them to its community. This monetization option generates revenue directly from YouTube. Note that to access the feature, the video content creator must have at least 10,000 subscribers.

To take it a step further, download this free YouTube strategy set-up template and grow your channel.

Template for setting up a YouTube strategy

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