Adding a link in an Instagram Story offers the advantage of being able to share content directly from the Story without having to redirect the subscriber to the account bio. The primary objective is to increase traffic and the conversion rate on the brand’s site.
Who can put a link in an Instagram Story?
Previously only accounts that were verified or had more than 10,000 followers could use this Instagram feature. Now anyone with an Instagram account can swipe up on a Story.
Today, more than 500 million accounts use Instagram Stories every day, and brands post an average of 2.5 Stories per week. Having the possibility of integrating a link referring directly to the site of the company, one of its products or one of its current commercial operations saves considerable time and, above all, increases the chances that the subscriber has access to the information.
Report 2022: Instagram data you need to know
HubSpot and Mention help you strategize on Instagram in 2022 by showing you data from over 100 million posts.
How to put a link in an Instagram Story?
Swipe right to create a Story
Scroll through the drop-down menu on the left of the screen by clicking on the arrow
Choose the “Create” option from the Story menu
Select the “Sticker” tool in the navigation bar at the top of the screen
Choose the “Link” sticker
Add Link URL from the Instagram story
Customize link text from the Instagram story
Click on “Done” at the top right of the screen
Choose the type of sharing and click on “Share”
To go further, download this free report to define your strategy on Instagram in 2022.