If you are looking to make your website known, increase traffic and make it more visible, it is important to rank your site well on Google. Indeed, it is the best way to get significant traffic, relevant and free. 1ere Position, natural referencing agency, accompanies you in your SEO strategy by giving some advice to properly reference your site on Google:
Each step thus refers to one of the main pillars of SEO, namely:
- technical optimization
- semantic optimization
- as well as optimizing the popularity of your website
1st step – Audit the technical part
Make the site accessible to Google
For website indexing and positioning, Google analyzes each site using its Googlebot indexing robots. If they fail to reach your website because it is not suitable, not “crawlable” or if access is restricted for indexing robots in the robots.txt file for example.
Search engine robots are responsible for learning about your site by crawling it. For this, they rely on technical languages like HTML, JSON-LD and other semantic web languages. If your website was not designed using one of these languages, it is therefore possible that its code is not intelligible and therefore not understandable for search engines. This is an example of non-accessibility.
There are other ways to make a URL or content “not accessible”. You can for example use:
- directives directly via the robots.txt file
- place non-indexing directives via tags
- or as in the previous example use a language not interpreted by the search engine
Depending on the CMS you use: WordPress, Prestashop, Magento or others, it is possible that the level of accessibility of your site is more or less optimized.
Each CMS or framework has its specificities, also this accessibility may depend on your configuration and the theme you use.
We recommend that you audit this part to ensure that the content to be optimized is accessible by search engines.
The content of the site must also be thought for the indexing robots. It is essential to provide content that is readable for Google. Thus, the text content is crucial but also the image attributes, the caption of a video…
Help Google to visit and understand the content of your site to properly reference its site on Google!
Optimize your crawl budget and indexing
To analyze your website, search engine robots try to go around it in a given time. This is what is called in SEO jargon: the “ crawl budget “. This notion of time is important. Indeed, Google does not have unlimited resources … It therefore grants a particular time to a site for its exploration.
However, the crawlers are actually “URL guzzlers”. They access your site through your home page and then bounce to each of your pages through the internal mesh.
It is therefore important to facilitate the exploration of the search engine to offer it only the “strategic” content of your site. For this, certain optimizations can be made at the level of the robots.txt file, indexing directives and other more advanced ways in SEO to “clean up” the indexing of a site. Do not hesitate to consult our article dedicated to crawl budget to learn more about this concept and learn how to optimize it 😉 .
2nd step: Audit and optimize the content
Wanting to reference your website on Google or even alternative search engines only makes sense if the objective is to position yourself on the right keywords.
For good choose your keywordsit is advisable to take into account the monthly search volume, the relevance of the keyword and its competition index.
It is by crossing these different statistics that you will be able to determine a level of priority for your keywords. As part of a study of keywords for the creation of a site or a beginner’s strategy, these three statistics are enough.
To build this first study of keywords, you can use keyword research tools. They will allow you to have data according to your geographical location, your competitors and related keyword proposals by linking with your activities such as synonyms, frequently asked questions etc…
If you want to build a more precise roadmap for a website with positioned keywords, you can associate the notions of positioning and search intent. This will allow you to have a more complete roadmap, taking into account the level of effort required for each keyword and the future location of the keyword in your website tree structure and in your content.
Indeed, each keyword can respond to one or more search intentions. These intentions are to be taken into account in order to determine the level of “maturity” as well as the level of expectation of Internet users who will be able to access your landing pages via your SEO traffic. This way, you will be able to define which type of page will be most appropriate for a keyword (category page, product page, blog post, etc…) as well as the level of depth to give to a keyword- key, which will be linked to the key stage of your funnel.
This analysis gives a more “marketing” dimension to your keyword strategy.
Whether your strategy is in its infancy or whether you want an expert opinion on your SEO strategy, we can help you achieve your keyword strategy! Contact us to establish a roadmap and a strategy that will give you results quickly!
Track the SERP to see how Google presents you
Before arriving on your website, Internet users go through the SERP (the search results page) of Google.
To maximize your visits and the click-through rate in the SERP, it is therefore important to have optimized and attractive results.
These results, also called (snippets), can be optimized using meta title and meta description tags, which allow you to “have control” over the title and description of your pages on the search engine results page. Also, be aware that it is also possible to make your snippets more attractive thanks to structured data.
Monitoring the SERP allows you to see how Google reacts to the optimizations carried out on your pages.
Also, this monitoring allows you to see how your competitors optimize their content and their title and meta description tags, there are perhaps elements that you can take inspiration from? 😉
Finally, monitoring the SERP for a given keyword helps to analyze its search intent.
- Are any types of results particularly present there (local results, image results, videos, position 0, etc.)?
- Is the SERP likely to change with seasonality?
- etc ..
For example: Olivier Andrieu, testifies that the SERP evolves between the winter season and the summer season for the keyword “abundance”. In winter the keyword would return more results related to ski resorts, while in summer the SEO news site would be preferred.
Rank your site with better content
“Content is King” is an expression that is even more confirmed for natural referencing. Creating good content means qualitative content and above all content adapted to your target audience while respecting Google’s rules.
The quality of the content attracts both the favors of Google but especially those of Internet users. Quality content is much more likely to be shared and go viral. It is an asset for natural referencing because a qualitative site will obtain backlinks and therefore additional authority.
It is also possible to build link acquisition strategies through content, this is what we call: “linkbaiting strategy“.
To go further and optimize the user experience
Structured data to properly reference a site
Properly referencing a website also involves following the news of Google and the opportunities that the search engine offers. For many years, the latter has been integrating structured data to provide a better search experience for Internet users. There are additional elements compared to a classic search result: reviews in the form of stars, photos, event, product, etc.
The structured data of your website increases the chances of ranking on Google. The advantages of this type of data are very interesting:
- Increase visibility
- Boost click through rate
- Increase conversions
There are a multitude of types of structured data, responding to several possible types of organization and themes. You can find documentation as well as examples and tutorials at schema.org. Be aware that it is possible to integrate structured data using multiple languages. However, Google recommends using the JSON-LD language to integrate these elements.
Optimize the loading speed of your site to reference it
To reference a website, Google takes into account hundreds of criteria. Among them, the loading speed is in the most important ones. It limits the bounce rate, certain loading errors and a low number of pages visited. With increasingly mobile browsing, it is important to lighten your websites to adapt to new uses.
It is necessary to make a technical optimization of your website to make it faster. Discover our tips to increase the loading speed of a website.