Internal link: everything you need to know about SEO

lien interne site web


We usually hear about backlinks or backlinks when it comes to optimizing a website. But do you know the internal links? In this article, you will discover the definition, the advantages and the best practices for creating effective internal links.

Internal link, kézako?

An internal link is a hyperlink that redirects to a page or resource of the same website. This is the case when you land on a page of a site after having clicked on a link present on another page of this site. It is thus opposed to external links, whether they are inbound or outbound links, which lead to another website.

The internal link therefore does not refer in any way to a source other than your own site.

It can be embedded anywhere on the page to refer your visitors to additional content. Digital marketing experts have found a name for all of a site’s internal links: internal networking.

These links can be inserted on your website as long as it contains more than one page. And that’s a good thing since all sites contain more than one page except for one-page sites. SEO experts therefore use internal links as a complement to netlinking to improve the referencing of a site.

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The advantages of internal meshing

Internal linking is an SEO practice that consists of inserting hypertext links between articles on the same website. The URLs used thus appear in the form of words or expressions which serve as anchors. These benefits are numerous not only for your website, but also for your visitors.

The internal link improves navigation on your site

The creation of internal links offers Internet users the possibility of going from one page to another page dealing with additional subjects. They can then explore your site in depth and access information available on other pages of the site. Visitors particularly like this since it makes it easier for them to find and win time.

The link that internal links offer, whether they are do follow or no follow, goes a long way in making your pages visible. It sends traffic to pages that would not have been visited in the absence of links pointing to them. Internal links thus contribute to increase the popularity of your site (PageRank) regardless of its orientation.

It improves the natural referencing of your site

The main advantage of mesh internal links relates to SEO although it also helps improve user experience (UX). This is because internal networking is essential to optimize your website for both search engines and your visitors.

In fact, Google crawlers use these links to crawl the pages of your site and to index them.

A well-structured site with consistent links facilitates the passage of these robots and therefore thepage indexing. On the other hand, a page which does not receive / does not contain any link will not be taken into account by the search engines.

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Internal linking improves the performance of your site

Certain performance indices directly influence the positioning of your pages in Google search results. This is the case for example:

  • the bounce rate,
  • the number of pages browsed,
  • and time spent on your site.

These indices are in turn influenced by the internal mesh.

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In fact, Internet users’ browsing time is prolonged when they use internal links, which reduces the bounce rate. These hyperlinks are also useful for redirect traffic to pages that matter most for you. The objective in this case is to control and share the link juice between different pages of the site. The pillar pages of your site thus receive more traffic in order to generate more turnover.

How to create a quality internal link?

You now know what an internal link is and what it is for. Now here are our tips on how to insert these links on your pages in the best possible way:

1 | Rank the pages in order of importance

Some pages on your site are more important to you. These pages must therefore have priority in the structure of your site and the architecture of internal links. It is about organizing your content in silos taking into account the targeted keywords.

Thus, the main pages should receive links from the lower pages. These first level pages will therefore receive more internal links than the second level ones and so on. The home page and the contact page for example may receive links from other pages.

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2 | Optimize link anchors

Use a relevant link anchor for your target. Anchors should be as precise as possible and clearly show the content to which the links direct the reader.

So prefer explicit words or groups of words like: “Improve your natural referencing” to famous terms like: “click here”.

The position of internal links also has its important. The more visible the link, the more likely it is to receive clicks and the faster the crawlers will find it. All this improves the user experience as well as the website’s SEO on Google.

3 | Avoid the “no-follow” attribute

The “no follow” attribute in the link building tells crawlers to ignore a link. Although useful when the target site is questionable, its use is not recommended for internal links.

4 | Create new content and update existing content

Regularly publish new content on your site to generate new internal links. You can use a post schedule to keep the momentum going. And if you have any articles that have already lost their youth, you can also update them with internal links pointing to new content.

The internal link in brief

The use of internal links is one of the easiest natural referencing (SEO) techniques to implement. They are nonetheless effective. Internal networking is also entirely part of an inbound marketing approach. However, internal links work best when they appear in quality content.

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