Apple has been affected, like most of its competitors, by the shortage of electronic chips for several months now. It also causes extended delivery times for customers, and lost revenues of up to six billion dollars in the last quarter for the company.
According to Nikkei Asia, the Cupertino company would be in the process of “sharply reducing” the production of iPad to ensure that there are enough components to produce the iPhone 13. It is therefore to meet the very high demand for the latter smartphone, while that for the tablet is much more limited.
Apple warns iPad sales are set to decline
Thus, the manufacture of iPad would have been reduced by 50%, similarly, that of old models of iPhone was also reduced to give priority to this new range of phones. The consequences are starting to be felt for customers. The apple brand also recommends that they “ shop early », If they want to be delivered before the end of the year holidays.
As noted by our colleagues from 9to5mac, this article coincides with what Apple CFO Luca Maestri said in the last financial report. The leader thus warned that for the next quarter, most products should continue to grow with the exception of the iPad.
Faced with a shortage which we are far from having seen the end of, large companies like Apple therefore seem to be trying to best adapt to demand by taking certain pragmatic decisions.
As a reminder, last October, Apple’s Asian suppliers indicated that they were still able to meet the demand of the Californian giant for the iPhone 13. It is difficult to know if they will be able to keep up in the long term because, in addition to shortages, some Chinese factories have had to reduce their speed because of new regulations decided by the government.