The iPad doesn’t care about the market trend. Because if the tablets are no longer really popular, with a 20% drop in sales compared to last year, the iPads have seen an increase in their deliveries of 33% in Western Europe. Like what…
The iPad is on the rise this year
At the end of the year, Canalys released its estimates for the third fiscal quarter in Western Europe. While the market takes its feet in the carpet with “only” 6.9 million tablets sold this year, Apple monopolizes 45% of all sales of the latter with 3.1 million iPads sold. Jackpot!
The Cupertino company allows itself the luxury of an increase in iPad deliveries of 33% compared to the same period last year. The competition is far behind with figures in free fall which swim in the negative: -53% for Samsung, -48% for Huawei, -20% for Lenovo and -48% for Amazon… In short, this is not the great shape. However, we will underline the 6.9 million touchscreen tablets sold, it is still a good performance.
This definite decline in the tablet market is mainly due to the crazy figures of the previous year. Consumers, stuck at home because of yet another confinement, were looking to compensate for the difficulty in getting a laptop. Demand and the context have since evolved, which explains this massive gap between the two periods. In any case, this is the opinion of Trang Pham, analyst at Canalys. It is therefore difficult to compare these figures.
Despite a more feverish market, Apple (and his iPad) don’t flinch. This is mainly because the firm unveils a new touchscreen tablet every year. If some get lost a bit, we salute Apple which is not resting on its laurels and continues to innovate to address an increasingly diverse clientele. Something to seduce more than one.