iPhone SE and iPad Air 5G, Mac mini Studio and other new features

Tim Cook Keynote novembre 2020

A conference this early in the year is not a habit for Apple. Indeed, the last time the Californian firm held a Keynote during the second week of March was in 2015, on the 9th of the month precisely. And at the time, the company revealed a major product in its history, the Apple Watch.

Can we say that Tim Cook was in a hurry to tell us about his novelties? Maybe so, especially since recent rumors have greatly raised expectations when it comes to tonight’s announcements.

And as much to tell you right away, we were not disappointed. Aside from the format, which is still virtual, the conference was remarkable, with revelations that will cause a lot of ink to flow in the coming weeks.

And precisely, discover them in our full keynote summary below. Know that we will not fail to detail each novelty in many articles this evening and in the days that follow.

Finally, do not hesitate to share your impressions in comments on the conference and the products announced.

  • To watch the video conference:


After a nice musical introduction, Tim Cook arrived on stage in all sobriety, in an amphitheater filled with… empty seats… Without waiting a second, he, as now seems a habit for Apple, continued on the next content to come on Apple TV+ by broadcasting an extremely well put together trailer, with the flavors of a Hollywood trailer! The beginning of this Keynote sends some, that’s for sure!

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After the short film presenting the new Apple TV+ features, it was an excited Tim Cook who announced the novelty: the arrival of the American baseball league on Apple TV+, with exclusive matches to watch every Friday evening on the platform. at the apple.

Then, the CEO moved on to things a little more serious, the iPhone.

iPhone SE 5G

Notable Features of the iPhone SE 5G

  • Chip: A15 Bionic, same SoC as iPhone 13, with 6 cores for CPU and 4 cores for GPU
  • Case design: identical to the previous version, with edges at the top and bottom of the screen and Home button not on the front
  • Front face : Touch ID in the Home button in the edge sits below the screen
  • Screen : 4.7-inch diagonal Retina HD LCD screen protected by a new protective glass (the same as seen on iPhone 13). True Tone and Haptic Touch support
  • Lightning plug: Yes
  • 5G: Yes
  • Back side: 12 megapixel wide-angle camera, taking advantage of Deep Fusion technologies, Smart HDR 4 or even photographic styles
  • Resistance: IP67
  • Finishes: Midnight, Starlight or Red
  • Storage : 64, 128 or 256 GB
Red, white and black colors for the iPhone SE 2022

© Apple

2022 iPhone SE 5G price and availability

Price :

  • 64 GB: 529 €
  • 128 GB: 579 €
  • 256 GB : 699 €

Availablity :

Pre-orders start on March 11, 2022 at 2 p.m.. The first deliveries will take place on March 18, 2022. From that day on, the product will also be available in stores.

iPad Air 5G (M1)

Notable Features of iPad Air M1

  • Chip: the iPad Air goes to Apple silicon, with the integration of an M1 chip (as on the latest iPad Pro). The M1 on this iPad Air is 8 cores for the CPU part and 8 cores for the GPU part, in addition to 8 GB of RAM
  • Case design: similar to the previous generation
  • Front face : 12-megapixel ultra-wide-angle camera, supporting the Center Frame feature, which allows you to zoom in and out automatically in video exchanges, in FaceTime for example
  • Back: 12-megapixel wide-angle camera with up to 5x digital zoom
  • Screen : 10.9″ diagonal Liquid Retina with True Tone technology support
  • Pencil: compatible with Apple Pencil 2
  • 5G: Yes
  • USB-C: double the speed compared to the previous generation
  • Front face : no Home button, Touch ID still integrated into the ignition button
  • Storage : 64 or 256 GB
  • Finishes: 5 different, Space Grey, Pink, Mauve, Blue and Starlight
iPad Air 2022 5G front viewiPad Air 2022 5G front view

© Apple

iPad Air M1 price and availability

Prices :

  • 64 GB Wi-Fi: 699 €
  • 64 GB Wi-Fi + Cellular: 869 €
  • 256 GB Wi-Fi: 869 €
  • 256 GB Wi-Fi + Cellular: 1039 €
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Availablity :

Pre-orders start on March 11, 2022 at 2 p.m.. The first deliveries will take place on March 18, 2022. From that day on, the new tablet will also be available in stores.

iPhone 13 with new green finish

Tim Cook himself announced two new finishes for the iPhone: the Bright green and the Alpine green. The first dresses the iPhone 13 (and 13 mini), the second the iPhone 13 Pro (and 13 Pro Max)

iPhone 13, 13 Pro, 13 Pro Max and 13 mini in greeniPhone 13, 13 Pro, 13 Pro Max and 13 mini in green

© Apple

These new finishes will be available for pre-order from this Friday, March 11 at 2 p.m.with in-store availability and deliveries from March 18. Of course, they don’t move prices.

Apple silicon: a new chip

A new Apple silicon chip completes the M1 family. Meet the M1 Ultra. Here are some details about it:

  • Power : the M1 Ultra is announced to be even more efficient than the M1 Pro and the M1 Max, 8 times faster than the M1 chip for example
  • Design: it is actually two M1 Max chips connected together via UltraFusion technology. The SoC is seen as a single chip by software
  • RAM: supports up to 128 GB of unified memory
  • Some numbers : 20 cores for the CPU part, up to 64 cores for the GPU part and 32 cores for the Neural Engine part
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The new Mac Studio computer

Highlights of Mac Studio

  • SoCs: M1 Max or M1 Ultra
  • Design: Mac mini case twice as high, all aluminum
  • Dimensions: 7.7 inches by 7.7 inches, and 3.7 inches in height (dimensions in cm to come)
  • Cooling: a large fan lets in fresh air throughout the case. The heat comes out through a grid at the back
  • Connectivity: 4 Thunderbolt 4 ports, 1 10 Gbps Ethernet port, 2 USB-A ports, 1 HDMI socket and 1 headphone socket on the back, 2 USB-C ports (Thunderbolt 4 compatible if CPU M1 Ultra) and 1 port for SDXS cards at the front
  • Storage : from 512 GB to 8 TB
Person working at their desk equipped with a Mac Studio and the Studio DisplayPerson working at their desk equipped with a Mac Studio and the Studio Display

© Apple

Mac Studio Pricing and Availability

Price :

  • M1 Max chip: from €2,299
  • M1 Ultra chip: from €4,369

Availablity :

Pre-orders open today. Deliveries and in-store sales will begin on March 18, 2022.

The Studio Display

Some specificities of the Studio Display:

  • Design: all aluminum, screen with thin edges. Possibility to tilt the screen at 30°
  • Cut : 27″ diagonal
  • Resolution: 5K Retina Display, 5120 x 2880 pixels at 218 pixels per inch
  • Technologies supported: True Tone, optional nano-textured glass
  • Processor : integrated A13 chip
  • FaceTime: Front-facing 12-megapixel ultra-wide-angle camera with Center Stage support
  • His : the 6 built-in speakers support Spatial Audio. Support for Siri and voice commands
  • Connectivity: 3 USB-C ports and 1 Thunderbolt 3 port
  • Guidance: landscape or portrait

Studio Display Pricing and Availability

Price :

  • Standard version: €1,749
  • Nano-textured glass version: €1,999

Availablity :

Pre-orders open today. Deliveries and in-store sales will begin on March 18, 2022.

Mac Studio and Display Studio MonitorMac Studio and Display Studio Monitor

© Apple

And that’s it for this new keynote. What did you think of it?

Article in progress, it will be updated regularly during the evening!

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